2006 Mini Cooper on 2040-cars

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Mini Yours parts-ordering service lets you personalize your car

Mini is stealing a page from more upmarket luxury brands by offering customers the opportunity to add individualized parts starting next year. The Mini Yours Customised service will let owners create and order customized side scuttles, dashboard trim panels, and LED-projected door sills and door projectors that illuminate a welcome design or message or their choosing, all via a configurator on an Online Shop. Customers will be able to choose different colors, patterns, surface finishes, icons, texts and even their own signature into the designs. Imagine customizing your Hardtop to read "Melissa's Mini" or maybe "Willyz Wheelz." The custom parts will be manufactured in Germany using 3D printing and laser etching, then delivered within a few weeks. They can then be installed either by the customer or a Mini dealer. If the vehicle is sold to someone else, the new owner can order new custom designs. Mini says the service will be made available over the course of 2018 "in Europe and other large markets," presumably including the U.S., though Autoblog is seeking clarification on that point. Mini says the move is in keeping with the spirit of individualization the brand is known for. "This unparalleled freedom of design allows customers to transform their Mini into a unique special defined by their personal style and their own creativity," the company said in a release.Related Video:

Question of the Day: What's the greatest British car ever?

The British automotive industry has produced everything from high-production econo-commuters to staggeringly luxurious oligarch-wagons, along the way winning plenty of races and building plenty of beautiful machines. The original Mini led directly to the past half-century of transverse-engine, front-wheel-drive cars built everywhere, the MGB put the sporty little convertible into everyone's reach, and the Morris Oxford became the most beloved motor vehicle in India. So many to choose from, but we want you to pick one. What will it be? Related Video:

Mini might not replace Paceman, Coupe, Roadster

Nobody could argue at this point that Mini (like its parent company BMW) has not mastered the art (if you could call it that) of filling every niche with its own model. But with the third generation of Mini now upon us, some of the company's strategists are asking themselves what the point is of it all.
The outgoing second-generation Mini spawned too many variants to count. So far the new model has only surfaced in hatchback form, but the brand may roll out quite as many variants this time around. Instead it is looking at its lineup in terms of pillars.
The quintessential hatchback we've already seen would be one pillar. The Countryman crossover would be another. And the production version of the new Clubman concept which Mini displayed in Geneva would be a third. A convertible based (like the existing one and the one that came before it) on the hardtop hatchback is likely to follow, but don't expect too many other versions.