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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini adding new driver assist systems to future models

With all the recent news about automated vehicle technology (from Ford, Nissan and Toyota, among others), Mini is bringing some not-so-groundbreaking tech into its products to better keep the driver connected to the car. Other than stating that these new technologies will roll out in future models, there is no telling when we could see them starting to show up, although our best guess is the 2015 Mini Cooper.
Two of the more notable technologies that Mini will introduce include a head-up display system (shown above) and the "city braking" system to work in conjunction with collision warning and passenger detection. The automated braking system is made possible with the forward-mounted camera, which is also used for adaptive cruise control, auto-dimming headlights and a street sign detection system (to relay speed limit and traffic sign info to the driver). A new parking assist feature helps drivers find a properly sized parking spot, and then drivers can take advantage of the backup camera.
Mini obviously isn't the first to introduce these technologies, but it might be among the first to bring such a large number of advanced safety features into a car priced under $30,000 - though there is no telling how much these options will cost. The automaker has issued a brief press release for its upcoming driver assist systems, which is posted below.

Next-generation Mini Cooper electric car caught in spy photos

Though the current generation of Mini Hardtop just got a refresh, it seems a new generation is around the corner. That new model appears in the spy photos above, and in electric form no less. At first glance, it doesn't look very different, but there are many small changes that add up to make it distinctly its own. At the front, the headlights appear to be more circular than the slightly ovoid units of the current model. They look as though they wrap a little more around the fenders, too. The grille appears to be enlarged a bit to match the bigger headlights, and the changes give the car even more of a cute, wide-eyed appearance than before. Other interesting things to note are that the hood scoop may be going away, as the one on this car is a fake. The hood cut lines also seem to go through to the wheel arches. Other subtle changes are revealed in profile. The front overhang looks slightly reduced, and the windshield looks more raked. Part of that appears to be because of the base being moved slightly forward. Not only has the windshield become more raked, so has the rear window. It's hidden by the newly added aerodynamic fairings below the rear spoiler. Finally, we can see the chrome, refrigerator-style door grab handles are gone in favor of more flush-fitting handles, and the charging door has changed sides to the left of the car. The back doesn't reveal much unusual, but the taillights have more square-like proportions, and they seem to fit more flushly to the body. There also appear to be some cut lines through the taillight area, so there may be more going on under the camouflage than we can see right now. We also get a small glimpse of the interior. It looks like there's a wide screen across much of the dash. It's in keeping with current car design trends, but is a major departure from the retro-inspired design of past Minis. The prototype we see here looks pretty far along in development. With that in mind, along with recent reports, the new model may be launched in 2023. It will likely be accompanied by gas-powered versions, since 2025 is the cut-off date for the last new gas-powered Mini option, and 2030 is the point where the brand will be fully electric. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.