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2023 Mini John Cooper Works 1 to 6 Edition priced at $46,295

In May, Mini showed the Mini John Cooper Works 1 to 6 Edition. It memorializes Mini racing and the "pure essence of motorsport" as a JCW with a six-speed manual transmission, hence the 1 to 6 name. Copying the formula for the Clubman Final Edition, the 1 to 6 is almost only special badges, colors and materials; there's little more to this than a retail Mini JCW with a stick shift and three more horsepower. For that, Mini has added a nominal premium of $2,500. However, product planners have made the John Cooper Works in Iconic trim the canvas for this art, so the base price starts at $43,795 before any additional treats. This brings the price before options to $46,295.  The good news after that is that there aren't many other options to add. The Iconic trim throws heaps of equipment at the car, the special edition layout locks in colors and fabrics. The hatchback comes in Midnight Black body paint ornamented with a black roof. Piano Black accents are found on the grille surround, side scuttles and waistline finisher. The 18-inch Circuit Spoke rims come in Jet Black. The gray bonnet stripe is composed of shift pattern line drawings, the same shift pattern showing up on the tailgate in black. Red, white and silver 1 to 6 badges appear on the side scuttles and C-pillars. The black and gray interior shows off an anthracite-colored headliner, illuminated red bezel for the instrument cluster, red ambient lighting, badged floor mats and, of course, the stick shift with special stitching. "One of 999" appears in places like the sunroof, steering wheel and instrument panel. If Mini will allow add-ons, the configurator on the retail site shows the only tweaks left are convenience features like adaptive cruise control for $500 and utilities like roof rails for $250. The 999 examples for global buyers are being served up on a first-come-first-serve basis. Preorders are open now, a $500 deposit holds a place in line. Deposits are expected to start in Q3 this year. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 28 Women Stuff Into a Mini, Set Guinness World Record! | Autoblog

Mini 'Takes the States' is ready to rally again this summer

The Mini brand has gone to great lengths — literally — during the past two decades to embrace and entertain its loyal following by sponsoring cross-country caravans to celebrate its products and customers. This summer, the caravan reforms once again. Officially called “Mini Takes the States,” the rally in mid-July is scheduled to embark from Albuquerque, N.M., and finish eight days later in Seattle. Visiting five states and nine cities, several hundred drivers and their passengers are expected to join the caravan for part or all of the journey. MTTS, as it's become known as to Mini fans, first rolled out in 2006, with Mini USA using it as a way to celebrate the introduction of the first, hardcore GP edition of its high-performance John Cooper Works model. It has since become a biennial event, with each rally taking a different route around the U.S. It's not competitive. The idea is to connect Mini owners and let them share their enthusiasm about the brand and their experiences with it. Mini plans festivities along the route and usually a “Rally Finale” on the final evening. As far as expenses — hotels, most meals — participants are on their own, although breakfasts and some evening events with food are provided by Mini. The idea is to create positive publicity and “good feelings” for the brand, and to sell more Minis. Since Minis are, at the end of the day, automobiles, service may be required along the MTTS route. Technicians are on hand to perform repairs like engine computer diagnostics, light bulb replacements, tire changes, and other non-major work. Participants will initially head north from New Mexico through Colorado and Utah to Salt Lake City. Continuing through Big Sky country, MTTS 2024 will stop in Bozeman and Missoula, Mont., then head west to Spokane, Wash. From there, drivers will cruise southwest through the scenic mountains and valleys of Yakima, Wash., winding up in Seattle. “WeÂ’re excited to reconnect with our Mini owners nationwide to foster current relationships, forge new friendships and make lasting memories, this time in some of our incredible and majestic western states,” said Mike Peyton, vice president and "chief motorer" for Mini of the Americas, in a press release.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.