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Last chance to order an R56 Mini Hardtop

Mini will be ending custom orders of the current R56 Cooper Hardtop ahead of the retooling process for the new F56 Mini. That means owners who aren't enamored with what they've seen of the model's new look but still want a personalized version of the tossable hot hatch had best get down to their local Mini dealership and submit their order post-haste.
According to Mini enthusiast site Motoringfile, all orders must be submitted by August 28 in order to get a custom build. Orders are also locked in after that, so if you do get one of the spots, make sure you're absolutely content with the car you order. This cutoff will affect all models of the Hardtop, including the John Cooper Works model.
After August 28, owners will need to wait for the new Hardtop to arrive, which Motoringfile estimates will be in March of 2014. If you miss out on this final allocation of hardtops, all is not lost, however. Mini will still accept personalized orders on other bodystyles, which won't be replaced by F56-based models for some time.

2020 Mini Cooper S E caught completely uncovered at photo shoot

Thanks to one of our spy photographers, the wait to see Mini's latest electric car is now over. The 2020 Mini Cooper S E was caught completely uncovered during an apparent photo shoot, probably for press and marketing materials. The finished car isn't all that different from the regular 2019 Mini Cooper hatchback and convertible, but it does have a few unique features. From the front you'll immediately notice the filled-in grille. It's bisected in the middle by a highlighter yellow stripe that contains a small opening, just like on the concept. It's basically the inverse of a gas-powered Mini's grille. There's also a circular medallion attached to the grille indicating its electric powertrain. The only other exterior changes include the electric logo debossed in the fuel-filler door, which is obviously now a charging port cover, and the wheels, which are smaller versions of the asymmetric pieces seen on the concept. Otherwise the metal body panels, bumpers, lights, windows and everything else on the body is taken directly from the regular Mini hatch. Since Mini is taking official photos of the car, we expect it's pretty much finished and ready for launch very soon. That would be in keeping with Mini's statement that the car would launch this year. The Frankfurt Motor Show this fall would be a possibility for the release, but we wouldn't rule out something even earlier. Details about the powertrain are scarce. We'd love to see similar specs to the 2009 Mini E, which made 204 horsepower and 162 pound-feet of torque, and had a range of around 150 miles. That said, reports indicate the 2020 Mini Cooper S E will borrow the drivetrain from BMW's i3, which would mean 168 hp, 184 lb-ft, and a range of around 114 miles from a 33.8-kWh battery pack. We'll find out for sure soon enough.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.