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The 2018 Mini John Cooper Works Countryman ALL4 is a hot crossover

With the introduction of the 2018 Mini John Cooper Works Countryman ALL4, Mini has both rounded out its JCW line-up, and created one of the fastest little crossovers out there. The model follows the recently released JCW Clubman, and like that car, the JCW Countryman has a turbocharged 2.0-liter four-cylinder producing 228 horsepower and 258 lb-ft of torque. That puts it solidly ahead of the next sportiest crossover, the 215-horsepower Juke Nismo RS, though it falls short of the monstrous Mercedes-AMG GLA45's 375 horsepower. The JCW Countryman's power is sent to all four wheels through either a standard 6-speed manual or optional 8-speed automatic transmission. Although the automatic has launch control, Mini claims both the manual and automatic JCW Countrymans will reach 60 mph in 6.2 seconds on the way to a top speed of 145 mph. Comparing acceleration times, the Countryman comes up a tenth behind the JCW Cooper, and two tenths behind the JCW Clubman. On top of the extra power, the JCW Countryman gets improvements in the steering and stopping departments. We don't have much detail about the suspension at this point, but it says it has been changed for better handling. The brakes are upgraded to Brembo units, with the front calipers featuring four pistons. You'll be able to spot a JCW Countryman thanks to a few exterior and interior tweaks, too. JCW badges adorn each side of the car, the front bumper eschews fog lights for larger air inlets, and the grille gets a red surround. Mini also offers its Rebel Green paint as well as a Chili Red roof and mirrors, both options that are only available on JCW vehicles. The interior receives JCW sport seats, steering wheel, and shifters, too. The high-performance Countryman will make its public debut at the Shanghai Motor Show and should reach US dealers this April. Mini has not revealed pricing yet, but will likely present it closer to the on-sale date. Related Video:

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt