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2019 Mini Cooper 4-Door will have new head- and taillight designs

Squint hard and you'll still probably see the exact same car. Squint really hard, then pull up multiple side-by-side photos on multiple screens, call in a buddy, and then you just might be able to see how the 2019 Mini Cooper will differ from the current model year. This is a midcycle refresh of a Mini - if you were expecting something different, we don't like your odds in Vegas. But, let's take a look at what is clearly new on the test mules spotted by spy photographers in Germany. Although the camo is doing a bang-up job, the taillights are different than the circular, bubble-like elements that are currently on the Cooper and that we saw in our last 2019 Cooper spy photos. The reverse light seems to be in the same position, but the bold horizontal LED strip could indicate the Cooper will be adopting the Union Jack-inspired taillights from the Mini John Cooper Works GT Concept unveiled at Frankfurt in September. On the other hand, those concept taillights did not have the large vertical element of this camo'd test mule, nor can we see any evidence of diagonal elements. Maybe they're just going with an English flag homage, to hell with the rest of Britain? Maybe not. Up front, the headlight clusters are also different, but they do seem to be the same upgraded headlights we saw on that Mini test mule back in May. There is without question a visual similarity between these and the JCW GP Concept - albeit without the red color. We're not sure what the rest of the camo might be hiding up front, but it doesn't seem to be anything major. Back at the rear, there seems to now be a bit of a lip built into the trim piece above the license plate. As for mechanical and interior changes, we wouldn't expect anything big on that front, either, as Mini has rarely made noteworthy updates mid-way through a generation. Related Video: Featured Gallery 2019 Mini Cooper 4-Door: Spy Shots View 9 Photos Spy Photos MINI Hatchback mini cooper s

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Recharge Wrap-up: Mini Superleggera decision delayed, Denza begins production

A decision on whether or not to build the Mini Superleggera has been pushed back. Earlier this year, Mini's Peter Schwarzenbauer hinted that the electric roadster concept could eventually make its way to production. Now, Schwarzenbauer is saying that a possible call is still at least six months away. "To really investigate seriously," Schwarzenbauer says, "you look into several different options, you come to the question: do we produce it ourselves, do we give it to somebody else?" Mini is considering whether or not to expand its seven-car lineup to 10 models, or scale it back to five "superheroes," which still wouldn't rule out more models. Read more at Reuters. The first EV from Daimler and BYD's joint venture, Denza, is set to go on sale this month, with production already starting. The 50/50 partnership said earlier that it was "well on track" to begin sales in September 2014. Now, Daimler has announced that the first Denza has rolled off the production line. According to Daimler, the cars will be sold through an independent dealer network. The Denza, which has a range of about 186 miles, will start at about $60,000. China's generous subsidies could help bring that cost down quite a bit (by nearly $20,000) for customers. Read more at Want China Times, or in the press release from Daimler, below. Local Motion wants to help organizations pool their transportation resources through fleet-sharing, with a focus on EVs. The company uses software to manage and track vehicle use, diagnostics, energy consumption, vehicle reservations and the like. The keyless technology allows employees to reserve and use the right vehicle for the job, and allows companies to save on vehicle ownership and maintenance. Local Motion is working with companies like Nissan to encourage the adoption of emissions-free driving, as well. Read more in the press release below, or at the Local Motion's website. DENZA rolls off production lines in China marking another key milestone for Daimler - Daimler's joint venture with Chinese partner BYD is the first Sino-German joint venture dedicated to electric vehicles in China. - Hubertus Troska: "DENZA is by far the most serious local electric vehicle effort in China, and a key pillar of our electric vehicle strategy in the country." - DENZA is manufactured at a modern production line that follows Daimler's proven production management system.