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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

2016 Mini Clubman opens its many doors to the world

We've seen the spy shots. We've seen the teasers. We've seen the concepts and the video-game racers. And now the wait is finally over for Anglophile motorists as Mini has officially taken the wraps off the all-new Clubman. Larger than the model it replaces and with more useful apertures, the new 2016 Mini Clubman slots into the marque's new lineup above the four/five-door version of the core Hardtop hatchback. It measures a useful 10.9 inches longer than the Hardtop, 2.9 inches wider, and rides on a wheelbase that's four inches longer. It's also a big larger than the outgoing Clubman, which had been on the market since 2007. In fact, though it sits a few inches lower than the Countryman crossover, the new Clubman is touted as the longest and widest Mini yet. Size isn't the only element that sets the new Clubman apart from its predecessor, though. It's also got a more conventional door arrangement, with four proper, forward-hinged doors instead of the unusual suicide door on the outgoing model that opened onto the curb in countries where they know on which side of the street to drive, but into traffic in its own home market. The split tailgate doors carry over, however, and can be optionally operated hands-free to give access to 17.5 cubic feet of cargo space, or as much as 47.9 cubic feet with the split rear seats folded flat. The new Clubman, however, isn't just positioned as a more utile version of the smaller hatch, but as Mini's flagship model. There are even new interior trim choices available to that effect, including a diamond-quilted blue leather patterned after a classic English Chesterfield sofa. Naturally, it also packs all the technological advancements you'd expect of the latest product from the BMW Group. Though diesel options will be offered overseas, American buyers will be able to choose between Cooper and Cooper S specifications. The former comes with a 1.5-liter turbocharged inline-three with 134 horsepower and 162 pound-feet of torque, good for an 8.9-second 0-60 time and a 127-mile-per-hour top speed with either a six-speed manual or automatic transmission. The Cooper S upgrades with a 2.0-liter turbo four good for 189 hp and 207 lb-ft, to reach 60 in 7.0 seconds flat with the six-speed manual or 6.9 with a new eight-speed automatic, topping out at 142. Despite the added size, Mini promises the new Clubman will offer the same go-kart handling for which the brand has become known.

Why BMW doesn't plan to integrate Apple's iOS in the Car

While watching Apple introduce iOS in the Car during its WWDC keynote on Monday, we wondered how automakers, even the 14 who've already signed up to integrate this new in-car functionality of iOS 7, will feel about having the Cupertino company's mobile operating system supplant their own in-car systems. After all, some OEMs like Ford, General Motors and many luxury automakers have sunk millions of dollars into developing their own advanced infotainment, navigation and communication platforms like MyFord Touch, CUE and older systems like iDrive.
One automaker has now spoken up. A BMW spokeperson was interviewed by someone in the news department of British auto dealer group Arnold Clark and confirmed that the company would not be getting in line to integrate iOS in the Car anytime soon. The reason, as we suspected, is that BMW believes its own products developed over the last decade are both plenty good and already so deeply integrated with other systems of the car that, as told to Arnold Clark, "it would not be that straightforward to start changing all of the architecture of a car as has been implied [by Apple]."
While BMW isn't interested in spending more money to integrate Apple's services and functionality over its own, it has spent a good bit already to integrate iPhone functionality in its cars, including the relatively rare ability to support iPod Out and display Apple's own interface on Mini models with the optional Mini Connected feature, as well as committing to integrate Siri 'Eyes Free' functionality.