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BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

Mini Cooper SE Prototype First Drive Review | This electric hatch is a suburban belter

MUNICH, Germany — A battery-electric Mini SE? Haven't we been here before? Well, yes: A decade ago, as part of its "i Project," BMW conducted a worldwide field trial of some 750 lithium-ion battery equipped two-door Mini Coopers. It was launched at the 2008 L.A. Show, and the lithium-ion battery pack took up most of the space normally occupied by the rear seats. Nevertheless, interest in the 450 lease vehicles offered in the U.S. (at $850 a month) was strong, with more demand than cars available. One result of the 2008-2011 trial was parent company BMW learned that the average owner of a two-door Mini drives about 25 miles a day, and the company is hoping the battery Mini will be an ideal (sub)urban-run-around for two- or three-car families. Now BMW is about to launch a production Mini EV (based on the two-door model, but with the full complement of four seats), which goes on sale at the end of the year. This will join the Mini Countryman All4 plug-in hybrid in the electrified Mini stable, but while the Countryman has an EV range of about 12 miles, this battery Mini will travel around 120 miles on a single charge. The reason we can't be too definite about the new Mini's capabilities is that BMW isn't allowed to "advertise" the car this far in front of its on-sale date. We caught up with the prototype model, mummified in camouflage tape, at an off-the-road driving event held at BMW's Munich driving center on the former military air base of Furstenfeldbruck, now known as Maisach. The drivetrain is based on the middle model of BMW's i3 range, the i3S, with its 135 kilowatt/181 horsepower motor and 94 amp-hour, 33 kilowatt hour battery. The battery is a 96-cell lithium-ion unit from Chinese supplier CATL instead of BMW's previous supplier, Samsung, and it weights 441 pounds. Unlike the team-built, mainly carbon-fiber i3, the Mini is a standard three-door model that runs down the production line in Oxford, with a metal subframe that houses the electric motor, inverter, transformers, and control electronics so they can be slotted into place like a conventional driveline. We can extrapolate a few things about the Mini from the BMW i3S. As well as its working range of 120 miles, the i3S has a top speed of 100 mph and will accelerate from 0-62 mph in 7.7 seconds. With over 360 pounds more to pull about, the 2,998-pound Mini EV will be slower, with less range, especially if used in cold conditions.

2019 Mini John Cooper Works Hardtop International Orange Edition is very bright, expensive, verbose

Mini has introduced a new special edition version of the John Cooper Works Hardtop, and there are three key notable things about it. First, it is very orange. The paint on its body and roof is not available on normal Minis, and its specific hue contributes to this little car's very long name: (deep breath) 2019 Mini John Cooper Works Hardtop International Orange Edition. According to the man in charge of Mini's product planning and aftersales department, that particular shade of orange "is a bold color historically used to make great feats of engineering and aerospace design stand out." We suspect they're referring in particular to the Golden Gate Bridge, which is famously painted International Orange. How it relates to Mini, we're not exactly sure. The second thing about this orange Mini is the abundance of extra standard equipment pulled from the usual Mini options catalog. Visually, this includes black-accented graphics, door handles, fuel door and rear spoiler. The mirror caps are carbon fiber, too. Inside, a bunch of options are standard including heated seats, Harmon Kardon audio, a head-up display, navigation, and a variety of driver aids. It even comes with that neat John Cooper Works Pro Exhaust system with the Bluetooth remote to open flaps and make it louder. This brings us to the third thing about the (deep breath) 2019 Mini John Cooper Works Hardtop International Orange Edition: it's not cheap. Now, a starting price of $40,750 may seem like decent value when you consider that optioning up a non-orange John Cooper Works Hardtop with its Signature trim and comparable options would cost $40,950. So, you save $200 and get the otherwise unavailable fancy exhaust and bridge-inspired paint. Yet, a 40-grand Mini Cooper is still shockingly expensive compared to other hot hatchbacks. The 306-horsepower Civic Type R starts at just $35,595. The 292-hp VW Golf R is basically the same price as the Mini, and it adds all-wheel drive. The 350-hp Ford Focus RS is only about $1,000 more and delivers monster power with all-wheel drive. Then again, those aren't available in orange. Related Video: Featured Gallery Mini Cooper International Orange Edition View 12 Photos Image Credit: Mini MINI Hatchback Performance