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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2016 Mini Clubman opens its many doors to the world

We've seen the spy shots. We've seen the teasers. We've seen the concepts and the video-game racers. And now the wait is finally over for Anglophile motorists as Mini has officially taken the wraps off the all-new Clubman. Larger than the model it replaces and with more useful apertures, the new 2016 Mini Clubman slots into the marque's new lineup above the four/five-door version of the core Hardtop hatchback. It measures a useful 10.9 inches longer than the Hardtop, 2.9 inches wider, and rides on a wheelbase that's four inches longer. It's also a big larger than the outgoing Clubman, which had been on the market since 2007. In fact, though it sits a few inches lower than the Countryman crossover, the new Clubman is touted as the longest and widest Mini yet. Size isn't the only element that sets the new Clubman apart from its predecessor, though. It's also got a more conventional door arrangement, with four proper, forward-hinged doors instead of the unusual suicide door on the outgoing model that opened onto the curb in countries where they know on which side of the street to drive, but into traffic in its own home market. The split tailgate doors carry over, however, and can be optionally operated hands-free to give access to 17.5 cubic feet of cargo space, or as much as 47.9 cubic feet with the split rear seats folded flat. The new Clubman, however, isn't just positioned as a more utile version of the smaller hatch, but as Mini's flagship model. There are even new interior trim choices available to that effect, including a diamond-quilted blue leather patterned after a classic English Chesterfield sofa. Naturally, it also packs all the technological advancements you'd expect of the latest product from the BMW Group. Though diesel options will be offered overseas, American buyers will be able to choose between Cooper and Cooper S specifications. The former comes with a 1.5-liter turbocharged inline-three with 134 horsepower and 162 pound-feet of torque, good for an 8.9-second 0-60 time and a 127-mile-per-hour top speed with either a six-speed manual or automatic transmission. The Cooper S upgrades with a 2.0-liter turbo four good for 189 hp and 207 lb-ft, to reach 60 in 7.0 seconds flat with the six-speed manual or 6.9 with a new eight-speed automatic, topping out at 142. Despite the added size, Mini promises the new Clubman will offer the same go-kart handling for which the brand has become known.

2021 Mini Cooper 1499 GT adds sporty, retro attitude to the three-cylinder Mini

When you think of sporty Minis, you probably think of the Mini Cooper S and John Cooper Works models with their (relatively) large turbo four-cylinder engines. But with the 2021 Mini Cooper 1499 GT special edition, Mini is trying to bring a dash of sportiness to the base three-cylinder model. The car's styling and name is inspired by the Mini 1275 GT that was introduced way back in 1969 as a more affordable, but still sporty, alternative to the Cooper S. The number represented the engine displacement in cubic centimeters, as it does on the new 1499 GT. The black paint scheme with gold side stripes is the inverse of the launch color for the 1275 GT. Further adding to its athletic looks are black badges and trim, 17-inch wheels, and John Cooper Works-style front and rear bumpers, side skirts and hatch spoiler. The interior also picks up an array of John Cooper Works parts including the steering wheel, seats, shifter and pedals. In front of the steering wheel is the digital instrument cluster from the John Cooper Works GP. Mini also adds a few equipment upgrades found in upper-trim Cooper Hardtops such as dual-zone automatic climate control, automatic lights, automatic wipers, a 6.5-inch infotainment screen and navigation. What the 1499 GT doesn't get are any performance upgrades. The turbocharged 1.5-liter three-cylinder makes the same 134 horsepower and 162 pound-feet of torque as its Cooper siblings. It comes standard with a six-speed manual transmission, and a seven-speed dual-clutch automatic is available as an option. The suspension is unchanged as well. Still, we've found that the base three-cylinder Mini is a thoroughly entertaining car to drive. To pick up one of these special edition Minis, you'll need to fork over $27,890. That's about on par with the Mini Cooper Signature trim, so it isn't completely unreasonable to pay that much for a three-cylinder Mini. But buyers looking for a sporty Mini might be tempted to skip over the 1499 GT for the more powerful Mini Cooper S, which starts slightly less at $27,250. Related Video: