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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

This classic electric Mini costs $100,000, but just look at it

We all love the original Mini, so when a British company decided to develop an electric version of it using a restored original body, we took notice. Enter the Swind E Classic Mini. Electric cars are allowed to have a soul, and this one is just as cute as a Mini with a little gas motor. Swind, a UK-based tech and engineering company, didn't just produce a half-baked version of an electric Mini. The powertrain is a bespoke, in-house design developed by the company's own engineers. The body has contemporary corrosion protection to make sure it doesn't rot like an original from the 1960s. Also, new brake and suspension parts ensure it'll feel relatively modern to drive. Don't expect any mind-blowing specs and numbers from the little EV, though. It uses a 24 kWh lithium ion battery pack and the electric motor produces 110 horsepower. Zero to 60 mph is achieved in 9.2 seconds. That's not impressive on today's world, bu is still quicker than this Mini would have been with its original gas engine. Top speed is 80 mph, and range is rated at an impressive 125 miles. That's plenty for this little city runabout — road trips won't be this Mini's job anyway, especially if you have to run it near top speed just to keep up with traffic. Swind says it'll get to a full charge in four hours via its fast charging capability. Weight is kept to only 1,587 pounds, so this will be one of the lightest electric cars on the road. The benefits of modernizing and electrifying the Mini help out in other areas, too. You can check option boxes for an infotainment system with navigation. USB ports come standard, as do heated leather seats. Curiously, air conditioning is an option. If you prefer no power steering, that's possible; performance tuning packs are available, but there's no explanation for what that entails. There's more space in the boot for stuff with the gas tank removed, and weight distribution is improved at a 57/43 split (it was 68/32 originally). Now we move onto the less desirable portion of this Mini: The price. Converted from pounds sterling, this Mini goes for $100,970. You can buy a whole lot of car for that money, or you can have an electric Mini. At least Swind is really building it, unlike the one-off shown by Mini at the NY Auto Show last year. Production is limited to only 100 cars that all come with a one-year unlimited-mile warranty.

Mini testing new JCW on the Nurburgring Nordschleife

Mini fans have had plenty to chew on lately. In the past month alone, the Anglo-Saxon automaker revealed its quirky, one-off Paceman Adventure pickup and dazzled showgoers over the weekend at the Concorso d'Eleganza Villa d'Este with the Superleggera Vision concept. But what enthusiasts (to say nothing of dealers) have been really waiting for since the debut of the new Mini hatchback late last year has been the new John Cooper Works performance model. And that's just what we have here.
Spied undergoing testing at the Nürburgring, this JCW prototype looks about ready for production, but is still keeping its front end under wraps. We can still discern the larger front intakes and bigger brakes with red calipers front and rear, and while the rear bumper is still stock, the wheels are definitely JCW: similar to those worn by the John Cooper Works Concept unveiled in Detroit a few months ago, they look more like five-spoke versions of the outgoing GP model's four-spoke units than the BBS-style alloys of the last John Cooper Works hatchback.
The new JCW is still probably a few months away from debut, but we're expecting around 230 horsepower under the hood when it does arrive.