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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini headed to North Pole to meet Santa Claus

It seems that retailers are bringing out the Christmas decorations earlier each year, but Mini's premature holiday spirit could be one for the record books. The day after Black Friday, the "Mini Goes to Santa Claus" adventure will depart from BMW headquarters in Munich, Germany and head up Rovaniemi, Finland (just outside the Arctic Circle) to deliver Christmas letters to Santa Claus -he must have an mail outpost here for his North Pole workshop. Guinness World Records is also getting involved with this trek, by competing for a for the longest-ever wish list to Santa.
Mini has assembled teams of vehicles from 16 countries consisting of all of its current models to drive the almost 1,900 miles. Although it won't be a part of the convoy, the Mini Paceman will be in Rovaniemi to welcome the groups along with former rally driver Rauno Aaltonen who will "demonstrate his unequalled talent" while driving the Paceman. We're not exactly sure what this means, but snowy climates and rally drivers always seem to be a recipe for great entertainment to us.
Scroll down for Mini's press release, but we'll have to wait until later in the month to see what should be some pretty cool pictures of the trip.

Remember that world-record jump crash? Here's every angle, including the human one

While there are those who watch automotive exploits hoping (secretly or otherwise) for a spectacular crash, most of us are happy when everything goes smoothly. But at the end of the day, a daring stunt wouldn't be a daring stunt if there weren't some element of danger. And make no mistake about it, Guerlain Chicherit's recent long-jump record attempt was a daring stunt if ever there was one.
Chicherit, for those unfamiliar, is a French athlete who made the rare transition from "conventional" sports to motor sports. An accomplished professional skier, these days Guerlain drives a specially-prepared Mini Countryman in off-road events like the Dakar Rally and in death-defying stunts. Last year he managed to backflip his Mini and land in the record books, and this past winter he went after Tanner Foust's record by attempting a 360-foot jump at a ski resort in the French Alps. Unfortunately, things did not go as planned.
Despite several practice jumps at closer distances, the final attempt ended in a massive cartwheel crash in front of the gathered crowds. Several spectators published footage of the crash soon after it happened, but now GoPro has released a more comprehensive compilation showing the lead-up to the event and the jump itself from every angle - inside, outside and away from the vehicle. It's guaranteed to make you cringe, but remember that Guerlain miraculously escaped with minimal injury and will live not only to tell the tale, but likely to take another crack at it. Whether you're the kind to gawk at such a crash or not, the video below is worth watching.