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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

2019 Mini Cooper JCW Knight Edition Drivers' Notes | Drama in a tiny package

The Mini Cooper John Cooper Works Hardtop is the most performance you can buy in a Mini. More powerful JCW Clubmans and Countrymans are over the horizon, but those are much larger cars. A two-door hardtop with a hatchback is the traditional Mini shape, and we were thrilled to have a go in it. Being the JCW, our tester was equipped with the 2.0-liter turbocharged four-cylinder that makes 228 horsepower and 236 pound-feet of torque. Those power figures aren’t tantalizing, but theyÂ’re enough to make this little car a real hoot to zip around town in. We also had the six-speed automatic, which costs $1,500 more than a manual — donÂ’t worry, the automatic is still fun. After adding options and the all-important Knights Edition package, the sticker was up to $42,565. That is far more expensive than a lot of cars with more performance than what this little Mini has to offer. However, the Mini lifestyle is about more than just performance — customizability is huge, allowing you to personalize your brand-new car to a much higher degree than competitors. Additionally, there are only going to be 150 Knights Edition models made, so youÂ’ll have a car that could be rather appealing to a Mini enthusiast in the future. Road Test Editor Reese Counts: I love hot hatches. Even in the hatchback-averse American market, there's a wide variety to choose from. There's the tried-and-true Volkswagen Golf GTI (I used to own a MkV), its more powerful all-wheel-drive Golf R sibling, the unfortunately styled but extremely fun Honda Civic Type R, and the soon-to-be-extinct (if possibly already) European-American hybrid Ford Focus RS. Few cars at any price point are as consistently fun as hot hatches. Good ones are always eager to play, even putting around town. The Mini Cooper JCW has always been one of the more wild of the bunch, a hopped-up version of the Cooper S that spits and pops and burbles like oil on a cast iron pan. Past models were for Mini enthusiasts that were willing to pay more for the most hardcore Cooper around. The current car debuted in 2015, and while I've driven a few current-gen Coopers, this is the first time I had a chance in a JCW. My complaints hold true — visibility isn't great and it's expensive for what you get — but it's a hell of a lot of fun and not nearly as punishing as I expected. The ride was pretty compliant on Detroit's moon-cratered streets, even with our tester's 17-inch wheels. It was firm, sure, but not nearly as bad as I'd heard.

2020 Mini Cooper SE First Drive | Little range, big fun

The all-electric Mini Cooper has been a long time coming. The company’s first step toward electrics began in 2008 with the experimental Mini E, a car that used a powertrain co-developed with an outside company and that had some major compromises. It didn't have a back seat, there was even less cargo space than a regular Mini and it wasnÂ’t available to purchase, being offered in limited numbers for a short lease. More than a decade later, the 2020 Mini Cooper SE is available for purchase or lease to anyone, and offers the complete Mini experience, with in-house BMW-Mini technology and fewer compromises. ThatÂ’s also how Mini is marketing the Cooper SE: The S in the name is there to tell you it's as much fun to toss around as the grin-inducing Cooper S. The blunted performance from extra weight and limited range might say otherwise, but from behind the wheel, this is a Mini worthy of its S, and not some fun-challenged economy-mobile. The powertrain uses the same electric motor youÂ’ll find in a BMW i3. It makes 181 horsepower and 199 pound-feet of torque, which is just 8 hp and 8 lb-ft less than the gas Cooper S. Weight is an issue for performance numbers, since the 3,153 lbs SE lugs around an extra 453 lbs compared with its gas sibling. That reduces its 0-60 mph time from 6.5 seconds to 6.9, and its top speed also drops to just 93 mph as a function of its single-speed transmission. But a half-second to 60 mph is less significant from behind the wheel. Simply put, the Mini Cooper SE feels sprightly. It has the electric motor trademark of instant throttle response, which is amplified by the more aggressive throttle setting in Sport mode. The other trademark is a big lump of torque, though not quite as much as the tire-torching Chevy Bolt EV or Hyundai Kona Electric. These characteristics make the Mini fun for squirting around town and for making passes on the highway. Power starts falling off if you keep your foot down, so on-ramps arenÂ’t as thrilling as the longer-legged gas Minis. Also impressive are the regenerative braking modes. The Cooper SE has a mild mode and an aggressive one, with the former feeling a bit like the engine braking in a manual-equipped gas car, and the heavy one making it easy to drive with one pedal. The extra weight doesnÂ’t hinder handling. In fact, there may be some incremental improvements, as the electric Mini has a 50/50 front/rear weight distribution, better than the front biased gas Minis.