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Mini Art Beat is a loud, driving social media billboard

Sat, 10 Aug 2013


Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini shows how to camp in style

Sun, 21 Jul 2013

If you're the type of person who loves spontaneous road trips and camping, and Volkswagen's Camper Vans aren't your style (or you can't find one for sale in the US), then Mini has what you're looking for: the Clubvan Camper, Cowley caravan or Countryman ALL4 Camp. Unfortunately, Mini says there are no plans to offer any of them for sale. And no, this doesn't seem to be a recycled April fools joke, in which Mini touted the Swindon Roof Top Tent and Cowley.
Let's start with the Clubvan camper, a curious prototype that has a sleeping area for one and an extendable kitchenette featuring a stove and chest fridge. And we say curious because, in addition to not being offered for sale anywhere at this point, the Camper is based on the Clubvan, which was just pulled from US dealerships due to low sales volume. This thing definitely isn't coming to the US.
The Cowley caravan, named after Mini's historic factory in England (known today as Plant Oxford), can be towed behind a Mini vehicle and features a sleeping area for two, a twin-burner gas stove and a water tank complete with pump and sink facility. It looks quite comfortable in there. The Cowley uses a solar panel to charge its onboard battery, and it has a 230-volt connection to power the fridge and entertainment equipment.

Mini John Cooper Works Paceman is a potent little hot hatch in a fat suit

Mon, 14 Jan 2013

If there's one thing we're never going to complain about, it's that Mini has found it necessary to put the John Cooper Works treatment on every single one of its models. We love the JCW package across the board, and the final installment of the high-performance chapter (for now, anyway) comes in the form of the John Cooper Works Paceman, debuting here at the 2013 Detroit Auto Show.
The John Cooper Works formula hasn't been altered in any way here, and like the JCW Countryman on which the Paceman is based, it comes standard with Mini's All4 all-wheel-drive system. We're sure it'll be a total hoot, and with 218 horsepower and 221 pound-feet of torque on tap, how could it not?
Look for the Mini JCW Paceman to hit dealerships in March of this year. Need to know more? Scroll down.