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Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

2020 Mini John Cooper Works GP laps the 'Ring in under 8 minutes

Mini used the occasion of the Nurburgring 24 Hours race to show off a preproduction version of its upcoming John Cooper Works GP. That's fitting, because the GP — the hottest of Mini's hot hatch offerings — has been honed specifically to conquer the Nordschleife of the famous German track. In fact, Mini says it has already lapped the North Loop in under eight minutes. An official lap time will come later because testing is apparently still underway. But to put that time into perspective, the last version of the JCW GP lapped the 'Ring in 8:23, so the new version could be half a minute faster. That's impressive, even if track performance isn't always the ideal measuring stick for street cars like the GP. We know that the GP will have more than 300 horsepower, but exact power figures have yet to be released. As you can see in the image gallery above, it will have some crazy aerodynamic additions, but probably won't wear a Nurburgring-inspired camouflage wrap when it goes into production in 2020 with a limited run of 3,000 units. And now we know that it will be much faster round the 'Ring than the previous GP — but will it be faster than the lap time of 7 minutes and 43.8 seconds recorded by the Honda Civic Type R? We'll see, but we wouldn't be surprised.

Mini Paceman modified by Roberto Cavalli for annual Life Ball charity

This year's award for Life Ball Mini designer goes to Roberto Cavalli. The Life Ball is a charity event held in Vienna, Austria every year that raises money to fight the spread of HIV and AIDS. Since 2001, the year of its reintroduction, Mini has been involved with the ball, auctioning a car that has been made over by a world-famous designer. This year Cavalli gets the nod and a Paceman for a canvas.
The iridescent brown/black paint is the eye-catcher in the sketch above (click to enlarge), but don't forget to note Cavalli's logo on the roof. We're not sure what other flourishes he has in mind for the car, but those in attendance will find out on May 24 when it's unveiled at the Cavalli store opening in Vienna. The press release below has more details.