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Recharge Wrap-up: Mini Superleggera decision delayed, Denza begins production

A decision on whether or not to build the Mini Superleggera has been pushed back. Earlier this year, Mini's Peter Schwarzenbauer hinted that the electric roadster concept could eventually make its way to production. Now, Schwarzenbauer is saying that a possible call is still at least six months away. "To really investigate seriously," Schwarzenbauer says, "you look into several different options, you come to the question: do we produce it ourselves, do we give it to somebody else?" Mini is considering whether or not to expand its seven-car lineup to 10 models, or scale it back to five "superheroes," which still wouldn't rule out more models. Read more at Reuters. The first EV from Daimler and BYD's joint venture, Denza, is set to go on sale this month, with production already starting. The 50/50 partnership said earlier that it was "well on track" to begin sales in September 2014. Now, Daimler has announced that the first Denza has rolled off the production line. According to Daimler, the cars will be sold through an independent dealer network. The Denza, which has a range of about 186 miles, will start at about $60,000. China's generous subsidies could help bring that cost down quite a bit (by nearly $20,000) for customers. Read more at Want China Times, or in the press release from Daimler, below. Local Motion wants to help organizations pool their transportation resources through fleet-sharing, with a focus on EVs. The company uses software to manage and track vehicle use, diagnostics, energy consumption, vehicle reservations and the like. The keyless technology allows employees to reserve and use the right vehicle for the job, and allows companies to save on vehicle ownership and maintenance. Local Motion is working with companies like Nissan to encourage the adoption of emissions-free driving, as well. Read more in the press release below, or at the Local Motion's website. DENZA rolls off production lines in China marking another key milestone for Daimler - Daimler's joint venture with Chinese partner BYD is the first Sino-German joint venture dedicated to electric vehicles in China. - Hubertus Troska: "DENZA is by far the most serious local electric vehicle effort in China, and a key pillar of our electric vehicle strategy in the country." - DENZA is manufactured at a modern production line that follows Daimler's proven production management system.

Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

Honda engines and giant killing in the classic Mini Cooper

Electric Federal has taken a fresh look back at the enduring legacy of original Mini with a video interview with Heritage Garage's Graham Reid, one of the foremost experts on classic Minis. As Electric Federal points out, it's important to remember that the Mini did not start out as a performance car. It was built in response to the Suez Canal crisis of the mid-50s, which had a similar effect on British gas prices as OPEC did on American prices in the 1970s - rationing and rapid price jumps.
Through the years, Minis have grown from their budget roots to become seriously competent performance machines. As Reid says, a 150-horsepower Mini on the right track should have no problem outpacing a contemporary Porsche 911.
For some time now, classic Mini owners have been dropping Honda engines under the tiny hoods of their classics. With up to 250 horsepower pulling a car that tips the scales at barely 1,200 pounds, the upgraded Mini is "a real sleeper," Reid says. Interestingly, Reid doesn't mention another increasingly common swap in the Mini community - Suzuki Hayabusa-powered Coopers.