1993 Mini Classic Mini on 2040-cars

Auto blog

Mini Vision concept presages next-gen Cooper Hardtop

Mini is preparing to launch the third-generation of its trademark three-door hatch, and while we've already shown you that car mostly devoid of camouflage in spy shots, the BMW-owned brand has still seen fit to release a concept that previews the new design. Called the Mini Vision, it looks broadly similar to the cars we showed you at the beginning of the month, aside from a few concepty styling pieces.
The Vision is a well-balanced blend of the stylish hatch that rebooted the Mini brand in 2002 and the more bloated model that arrived in 2007. It's more rounded than the 2002, but seems decidedly more muscular than the 2007, and features modern accents like full LED headlights inspired by the sadly not-for-production Rocketman concept. Mini's traditional floating roof soldiers on, while the concept wears side grilles that seem borrowed from the Countryman and Paceman. Based on what we've seen in the spy shots, however, that treatment isn't going to make production, at least not on the models we've seen.
It's safe to say that the interior on this concept bears only a slight resemblance to what we'll see on the production car. The integrated Union Jack straps in the door panels are a cool touch, but the Vision's cabin looks like something out of a flying saucer. We'd expect only inspirational traces to arrive on the production model.

Mini knows how you take your coffee after a test drive

Mini Netherlands wanted to give its countrymen a good reason to test drive its cars, so it threw in a free cup of coffee with the spin - but not just any old cuppa joe. Cars were fitted with a sensor that analyzed the driver's style. The chip was then placed in a special coffeemaker that produced a blend to match the driving; middle-of-the-road test pilots would get a lungo (long) coffee, test-the-rollcage types were given a ristretto (short, and stronger).
The knock on the head for U.S. drivers? Milquetoast test drivers were given an Americano - a watered-down espresso. You can watch the unique promotion at work in the video below.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."