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Even Mini's manual transmission take rate is only 11%

Of all the automakers we've talked with so far, Mini seems to sell the largest percentage of its cars with a manual transmission. A representative from the company shared numbers with us that show 11% of its 2019 sales have featured a stick. That beats Subaru's 7%, Volkswagen's 5% and Honda's 2.6%. It likely helps that Mini is a more niche brand, and it offers a manual on nearly every version of its cars. Still, it's sad that 89% of Mini owners decided to get an automatic anyway. The manual take rate between different models varies quite a bit. The high-performance John Cooper Works models are most frequently sold with a manual transmission. The two-door hardtop and convertible versions have the highest percentages for the JCW at 41% and 32%. The JCW Clubman and Countryman follow at 22% and 19%. We're not surprised that the fast versions of Minis are sold with a manual more often than others, but we're surprised that even with two in 10 JCW Clubman and Countryman models selling with one, Mini would drop the option from the new 301-horsepower versions. Unsurprisingly, other trim levels aren't purchased with a stick as often. The least popular is the front-drive Cooper S Countryman at 0%, followed by the regular Cooper Countryman at 1%. Then there's the Cooper Clubman at 3%. Weirdly, the all-wheel-drive Countryman and Clubman models always have a higher percentage of manuals than the front-drive models, with differences ranging from 2% to 10%. The two-door Minis are typically the most likely to sell with a manual even for core models. In the convertible, the 6% of regular Coopers are manual while 30% of the Cooper S are. That nearly matches the JCW convertible. For the hardtop, the regular Cooper's manual take rate is 11% and the Cooper S model's is 17%. These numbers will probably drop in the short term, though. Mini announced that it's temporarily stopping imports of manual Minis due to some emissions calibration issues. After a few months, though, we expect the manual sales to bounce back.

Mini Clubman to get the 'Works,' four-door Hardtop not so much

Performance sub-brands are expanding faster than leftover marshmallow Peeps in a microwave. And Mini's John Cooper Works line is not likely to be an exception. Mini's stand at the New York Auto Show was somewhat low-key, with the debut of the Clubman All4 all-wheel-drive variant on one end and the expected John Cooper Works Convertible on the other. And for the foreseeable future, the Mini lineup will change through redesigns of existing models and the introduction of more derivatives – like a John Cooper Works version of the new Clubman. At least that's what some of Mini's product guys indicated. "The Works is always our top model. John Cooper Works is not just limited to small cars, it's also for compact cars," said Ralph Mahler, Mini's head product manager, in an interview with Autoblog at the New York Auto Show. "Therefore, I wouldn't see anything against bringing the Works to the Clubman. I think it would be a perfect match." Though one was offered in the last generation, a Works model may seem at odds with the new Clubman's mission, as the company has spent considerable effort pitching it as the grown-up Mini, something to rival premium-branded compacts. Yet Mahler sees a possible Works Clubman as the ultimate in the lineup and an exclusive model, especially since he said take rate for the rest of the Works Minis is around 5 percent. Patrick McKenna, Head of Product Planning at Mini USA, said that since the Clubman went on sale early this year, ordering has included mostly highly optioned models, and customers are notably cross-shopping the Audi A3. Loaded up, a Clubman Cooper S All4 pushes past the $45,000 mark. Currently, the most powerful Cooper S produces 189 horsepower from its 2.0-liter turbo four. That's more power than a front-drive A3 1.8T, but less than the A3 2.0T Quattro – and way less than a cheaper Volkswagen Golf GTI. Consider that the engine in the just-released John Cooper Works Convertible produces 30 more horses than the one in the Cooper S and a Works Clubman starts to make more sense. Strangely, the four-door Mini Hardtop, released last year, doesn't appear to be destined for the Works treatment. McKenna said the four-door will continue to offer special appearance packages that offer Works-like touches and offer dealer-installed accessories such as exhausts and horsepower increases.

Next-gen Mini could sire 10 different models including PHEV

The first generation of the reimagined, BMW-backed Mini was a simple things, confined to two body styles - hatchback and four-seat convertible. It wasn't until the second-generation platform came along that Mini began truly expanding, offering a long-wheelbase model, a roadster, a coupe, a five-door crossover, and a three-door, um, thing?
BMW is aiming for 10 to 12 different vehicles from just two brands off one platform.
According to an interview between Automotive News Europe and the BMW board member that oversees Mini, Peter Schwarzenbauer, the funky British brand will be expanding far beyond the seven body styles it currently offers. "With the new ULK architecture, we currently have in mind eight to 10 models," Schwarzenbauer told ANE. That architecture he mentions, will also underpin the BMW 1 Series GT and the BMW X1, meaning that BMW is aiming for 10 to 12 different vehicles from just two brands off one platform (and that's only what we know about).