1971 Austin Mini on 2040-cars

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Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

Major Alexa deal will bring Amazon services into more cars

Amazon and its personal assistance service Alexa are partnering with HERE Technologies to create a new connected mobility service powerhouse. Alexa will integrate with HERE's navigation and location services to offer what the two companies are calling a "true voice-first-navigation experience." Alexa will come pre-integrated with HERE navigation on-demand, which the automakers can then enable, which should help cut down on development time. One of the biggest features from this partnership is how directions could be offered and delivered using HERE's Open Location Platform (OLP). Currently, the OLP uses data from several car manufacturers to provide insights into real-time location and traffic. But on Alexa, this could be used to provide directional context. For example, Alexa could say, "Turn right after [such-and-such a building]" rather than just, "Turn right." Amazon has been testing the automotive waters throughout the past decade. Its home-based Alexa-enabled devices are already offered with connections to several manufacturers. To various degrees of integration, it can already pair with Ford, Genesis, Toyota, Lexus, Hyundai and BMW vehicles. At the end of 2018, Amazon took things a step further when it introduced the Echo Auto, a Bluetooth-connected Alexa assistant device that can be physically kept in a car. Currently only available by invitation (its production and distribution have been delayed), the $25 device is essentially a voice service that works together with smartphones and connects to a car's speakers. Users can command it to do a variety of things, including playing music, setting navigation, opening the garage door, finding local stores, making calls, setting reminders, and thousands of other "skills." According to The Verge, nearly 1 million people have already ordered the device. Some (well, probably few) may know HERE Technologies from its maps on Windows Phones. We all know how that turned out, though. Today, HERE has expanded into a multi-function suite that is available in multiple mediums, including many automotive applications. HERE Automotive's connected vehicle services include real-time traffic, parking, weather, fuel prices, hazard warnings, traffic sign integration, and even EV charging stations. These all incorporate and extend the use of HERE's location and tracking programming. HERE is already partnered with BMW, Audi, Daimler, Intel, Mobileye, NVIDIA, and has investments from Bosch, Continental and Pioneer.

Mini Countryman Panamericana PHEV will tackle 16,000-mile trek

In addition to the electric version of the classic Mini, the cheeky British BMW subsidiary has another battery-powered offering to electrify attendees of the New York Auto Show. This one is a special version of the Mini Cooper SE Countryman ALL4, slated for a particularly impressive journey. The Mini Countryman Panamericana Plug-In Hybrid — or, rather, three of them — will traverse the world's longest north-south roadway route, traveling from North America to Tierra Del Fuego, at the very southernmost tip of South America. The biggest Mini gets a just a couple of upgrades for the high-mileage adventure, including tires with "emergency running characteristics" and a roof rack to carry a spare. The trip is meant to serve as a demonstration of the plug-in Mini's durability and performance, highlighting the benefits of a car combining electric mobility with traditional gasoline versatility. Its electric and gasoline motors provide a total of 224 horsepower, putting power to the front and rear wheels as needed. Mini notes that the Pan-American Highway, or the Panemericana, covers a total of about 16,000 miles, and requires a boat ride to cross the incomplete inter alia near the border between Panama and Colombia. The journey covers a number of different climatic zones, mountains and jungle and a range of surfaces ranging from smooth highways to gravel roads. Mini will be documenting the journey to the bottom of the world on its Instagram account. We'll be watching. Related Video: Featured Gallery Mini Countryman Panamericana Plug-In Hybrid View 19 Photos News Source: Mini Green New York Auto Show MINI Crossover Hatchback Electric Hybrid 2018 new york auto show panamericana