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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2019 Mini Cooper gets updated, becomes even more British

For the 2019 model year, Mini is rolling out a slew of updates to its current two- and four-door hardtop models and the convertible. It's a very modest revision in most respects. From the front, the only real change is to the headlights. The LED running lights that encircle the main lighting element now illuminate in a full circle, and that full circle flashes amber to function as a turn signal. The sides are also virtually unchanged, but coming around to the back you'll find the most obvious change. No longer are the taillights simple rounded rectangles with circles inside. Now the lighting elements are fully LED and in the shape of the Union Jack, the British flag. It's executed well, but it's a little silly. What's next, a horn that plays "Rule, Britannia?" How about appending the initials "HMS" ahead of the Cooper name? We kid, but we do worry a little about Mini focusing too much on kitschy British references. View 14 Photos Other exterior updates include three new metallic colors called Emerald Gray, Starlight Blue, and Solaris Orange. They can be joined by the Piano Black package that swaps the chrome around the lights and grille for gloss black. The custom Mini Yours fender badges and lights that are made with 3D printing or laser engraving are also available. The interior is mostly unchanged. Bluetooth connectivity is now standard across the board, along with a 6.5-inch infotainment screen. There are new options, too. Both two- and four-door Mini hatches can be ordered with Malt Brown Chesterfield Leather. Like the exterior, the interior has a Piano Black trim option. It adds gloss black trim throughout, along with a panel on the passenger side with a Union Jack motif. That motif has transparent sections that light up in the same color as the driver-selectable interior lighting. An updated 8.8-inch touchscreen infotainment system and wireless phone charging are also options. Related Video:

Mini Countryman Panamericana PHEV will tackle 16,000-mile trek

In addition to the electric version of the classic Mini, the cheeky British BMW subsidiary has another battery-powered offering to electrify attendees of the New York Auto Show. This one is a special version of the Mini Cooper SE Countryman ALL4, slated for a particularly impressive journey. The Mini Countryman Panamericana Plug-In Hybrid — or, rather, three of them — will traverse the world's longest north-south roadway route, traveling from North America to Tierra Del Fuego, at the very southernmost tip of South America. The biggest Mini gets a just a couple of upgrades for the high-mileage adventure, including tires with "emergency running characteristics" and a roof rack to carry a spare. The trip is meant to serve as a demonstration of the plug-in Mini's durability and performance, highlighting the benefits of a car combining electric mobility with traditional gasoline versatility. Its electric and gasoline motors provide a total of 224 horsepower, putting power to the front and rear wheels as needed. Mini notes that the Pan-American Highway, or the Panemericana, covers a total of about 16,000 miles, and requires a boat ride to cross the incomplete inter alia near the border between Panama and Colombia. The journey covers a number of different climatic zones, mountains and jungle and a range of surfaces ranging from smooth highways to gravel roads. Mini will be documenting the journey to the bottom of the world on its Instagram account. We'll be watching. Related Video: Featured Gallery Mini Countryman Panamericana Plug-In Hybrid View 19 Photos News Source: Mini Green New York Auto Show MINI Crossover Hatchback Electric Hybrid 2018 new york auto show panamericana