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2023 Mini Countryman caught in the wild in new spy photos

The redesigned Mini Countryman has been spotted testing in the wild. Expected to debut for the 2023 model year, this redesign is expected to produce a more future-proof SUV that may not be quite so "mini" anymore.  Yep, it looks big, and our spies said that impression carries over to real life. The next Countryman will again ride on a derivative of BMW's FAAR architecture dubbed UKL1, also shared with Land Rover. This is the same platform that underpins BMW's front-wheel-drive based X1 and X2 crossovers, and it will give the Countryman room for more people, more cargo and, most important, more tech -- powertrain tech, to be specific. This electrification-friendly platform should mean more-advanced hybridization and likely an all-electric model for the next-gen Countryman, building on the existing car's plug-in hybrid offering, which already gets a reasonably decent 18 miles on all-electric power, care of a 9.6-kWh battery. That's already 50% more than what the PHEV model launched with, so temper your expectations, but further improvement certainly isn't out of the question.  This is a far cry from the manual-transmission, all-wheel-drive Cooper super-hatch that debuted a decade ago. Yep, the Countryman nameplate is more than 10 years old now. Can you believe that? We should learn more about the new Mini Countryman sometime in the next year, ahead of what is expected to be a late 2022 or early 2023 launch. That could change, of course, given the current state of the world.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI Electric Pacesetter inside and out

Mini lifts veil on refreshed Countryman in New York

When Mini introduced the Countryman in 2010, it emerged as the brand's first crossover, its first five-door model and its first to offer all-wheel drive. It also arrived mid-lifecycle in the last generation of Mini Cooper hatchback, with which it shares little more than a passing family resemblance. Now that the Anglo-Saxon automaker is moving on to its third generation of retro hatch, it's given the Countryman a bit of a refresh to keep it current.
Unveiled today at the New York Auto Show, the new Countryman incorporates some very minor cosmetic tweaks to the exterior - so minor, in fact, that you'd be hard pressed to tell one from the other even if viewed side by side. Some subtle enhancements have been implemented to the interior as well, where the large central speedometer remains where it was in the middle of the dashboard (unlike the new Cooper hatch that moves it to where you'd normally find the instrument cluster, behind the steering wheel). The rear seats, however, offer more adjustability.
Mini will offer the new Countryman worldwide in an array of powertrain configurations, ranging from the bare-bones Mini One Countryman with a 1.6-liter naturally-aspirated four offering just 98 horsepower all the way up to the twin-turbo John Cooper Works with 218 hp - North American customers will get the latter, but not the former. The mid-range Cooper S has been enhanced by seven horses to deliver 190 hp, while overseas-only diesel models range from 90 hp to 143. Buyers will be able to choose between a six-speed manual or automatic and front-or all-wheel drive. There are also some new colors on offer and a host of optional equipment, all of which you can read about in the press release below.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.