Mini Cooper Countryman S Low Miles 4 Dr Sedan Automatic Gasoline 1.6l 4 Cyl Whi on 2040-cars

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2020 Mini Cooper models see a price jump across the board

No matter what Mini model you may have had your eyes on, they all get more expensive for the 2020 model year. Most new Minis increase by $1,500, including every version of the 2020 Mini Hardtop (two-door and four-door versions) and the convertible. As such, the cheapest Mini, the 2020 Mini Cooper Hardtop two-door, now starts at $24,250 including destination fees. Pricing for the Clubman and Countryman models varies more. The Clubman actually drops the base non-S version, leaving just the S and and John Cooper Works versions. The S trims jump $2,000, while the John Cooper Works Clubman climbs $3,500. That bigger price increase does also come with a substantial increase in power and torque, going from 228 horsepower and 258 pound-feet of torque to 301 horsepower and 331 pound-feet of torque. The Countryman retains all its models, and most have the $1,500 price increase like the smaller Hardtop and Convertible versions. The exceptions are the Cooper S E Countryman plug-in hybrid, which only increases by $1,000, and the John Cooper Works which jumps $3,600. The hybrid gets a bigger battery, going from 7.6 kWh to 9.6, bringing electric-only range up 4 miles to 16, and the John Cooper Works Countryman gets the same 301-horsepower engine as the Clubman. Aside from the John Cooper Works and hybrid drivetrain upgrades, there aren't many other major changes to the Mini lineup. All Minis now get a group of driver assist features called "Active Driving Assistant," which includes adaptive cruise control, automatic high-beams and automatic emergency braking. Also, the six-speed automatic available on Cooper and Cooper S models is now being replaced with a seven-speed dual-clutch automatic. For the full breakdown of prices, check out the chart below.    

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Despite Mini's woes, Clubman sales surging

The Mini Clubman has a polarizing design, but those who like it are snapping it up. According to Automotive News, the Clubman is on pace to become Mini USA's best selling model. Almost 1,700 vehicles were sold during the first quarter of 2016, and the vast majority – 1,037 units – were sold last month alone. These facts are made all the more noteworthy because Mini's sales fell 15 percent during the first quarter. The surging sales of Mini's newest model are especially good news for the brand's coffers. The Clubman is the most expensive non- John Cooper Works model you can get, aside from the upcoming Convertible. It doesn't sound like there are too many Clubman models going for the $24,950 starting price, either. According to Mini Dealer Council Chairman Michael Vadasz, dealers are doing solid business on customized orders, which, he tells AN, "is what Mini is all about." About one in four Minis built today are custom orders submitted by consumers, who love taking advantage of the Porsche-like breadth of a la carte options, no matter what it does to the final price. The fact that Mini is seeing so many custom Clubmans, then, is a very good thing. As for why the Clubman is doing so well, Mini USA Vice President David Duncan says it's because the car just isn't so Mini, moving the brand beyond its traditional subcompact class to the compact segment, where it can challenge cars like the Audi A3. "We see that as a fast growing segment, so having an entry in there gives us that opportunity," Duncan told Automotive News. "And then when you look at the car itself, it's got a premiumness about it that really takes us to the next level and allows us to compete against brands that we weren't typically competing against." Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.