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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini moving away from leather as it shifts to recycled interiors

In the midst of a far-reaching transformation, Mini announced that it will gradually phase leather upholstery out of its range in the coming years. It plans to fully adopt recycled fabrics in a bid to make its cars more eco-friendly. "We don't need leather any more in the future, because we don't believe it's sustainable. We're totally convinced that we will have modern and high-value products without leather," affirmed Oliver Heilmer, the firm's design boss, in an interview with British magazine Autocar. He didn't reveal when leather will disappear completely, however. Demand for real hides nonetheless remains relatively high; Autocar pointed out that about 54% of the new cars that Mini sells in the United Kingdom are ordered with leather upholstery, which is generally either sold at an extra cost or made standard on upmarket trim levels that come with a price premium. We've asked the company's American division to provide us with the take rate on our shores, and we'll update this story if we learn more. Mini's shift towards recycled materials is ongoing. As of writing, 100% of the fabric it uses to upholster seats is recycled, according to the same report, and 70% of the material underneath the cloth is, too. Looking ahead, it will make interior trim pieces with recycled materials. Cork was used in the Urbanaut concept, for example. Heilmer's comments add another piece to the next-generation Hardtop puzzle. Tentatively due out in 2023, so possibly as a 2024 model, it will embody the nameplate's biggest evolution since BMW rebooted it in 2000. It will likely still be offered with two or four doors, though the convertible is allegedly living on borrowed time, and both will be smaller than their respective predecessors. It will also showcase a purer approach to design. Heritage will continue to shape the exterior design. Inside, the theme will come "more from a home perspective rather than an automotive one," Heilmer noted, which partially explains why stylists want to incorporate different materials. His team is still debating whether features like the toggle switches need to come back, or if they're outdated. Most can be replaced with a menu in the infotainment system, but tapping a screen is not as satisfying and a lot more anodyne than flipping a switch. Designing a new Mini requires balancing the past and the future. "We're looking to create a timeless design.

2017 Mini Countryman is even bigger and now has a plug-in model

The least mini Mini is getting, um, less mini. Great, now we're done with the "mini" jokes from here on out. The all-new, second-generation Countryman is wider, longer, and rides on a stretched wheelbase. And oh yeah, the plug-in hybrid is the first electrified Mini since the Mini E last seen in 2010. By adding 8.1 inches of length and 1.3 inches to the width, the Countryman is easily the biggest Mini ever built. As a key-carrying fan of Mini's older pint-sized models, this is a disappointment. But the size increases pay dividends in the cabin, making this effectively the first Mini that won't result in assault charges for forcing passengers to ride in the back. The 2.9-inch stretch in the Countryman's wheelbase contributes to a hefty 3.8-inch jump in second-row legroom, and there's around two inches of extra shoulder room in both rows. There's a bump in cargo volume, too. Trunk space increasesby 1.1 cubic feet with the second row up, and 5.4 cubic feet with the back seats folded down. That cargo space is easy to reconfigure, too, with a 40/20/40 split in the seats and up to five inches of fore/aft movement. So yes, the Countryman is an annoyingly large Mini, but it's inarguably the most versatile and family friendly vehicle ever built by the British brand. Whether the overall dimensions please or anger you, everyone can get excited by the changes under the hood. Leading the pack is the first-ever hybrid Mini. Called the Cooper S E Countryman All4, Mini paired its excellent 1.5-liter, turbocharged three-cylinder with a 7.6-kilowatt-hour lithium-ion battery and an 87-horsepower electric motor for total output of 221 horsepower and 284 pound-feet of torque, which is enough for a brisk 6.8-second run to 60 miles per hour. Fully charged from the plug on the driver's side front fender, the latest electrified Mini can cover 24 miles at up to 77 miles per hour. We like that kind of balance. But while the Cooper S E Countryman is almost certainly very efficient, there are a few sacrifices. The biggest is the 9.5-gallon fuel tank, which is far smaller than the standard car's 16.1-gallon tank. That's not a problem if you have time to charge regularly, but it will be an annoyance on sustained road trips. Like the BMW X5 xDrive40e, the Countryman PHEV will feature three separate powertrain modes. Auto eDrive leaves things up to the car's computers, Max eDrive forces the car to run on electrical power alone, and Save Battery does exactly what it says.