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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini apologizes with chocolate rose after spamming customer's inbox

If you're a manufacturer, there are only so many ways you can say "sorry" after your automated e-mail system goes berzerk and spams everyone on your mailing list with hundreds of the same message. Mini recently found itself in that very spot, and rather than respond with a sheepish mea culpa, the company's PR team took a different tack by sending owners a very unique gift box. How unique? Inside, one owner found a set of chocolate roses, a roll of duct tape and a genuine can of Spam.
In an accompanying note, the company said it hoped the sweets would help patch things up between the company and the victims of the e-mail barrage, but in the event that wasn't enough to do the trick, the duct tape was there to help out. And the can of Spam? That tagged along just for stress release. Apparently the canned meat is squeezable. We wouldn't know. You can check out full photos of the gift box here.

2021 Mini Countryman shows off its fresh face

The 2021 Mini Countryman has been spied once again, and it has shed some of its camouflage. We get a really good look at what appears to be the base Countryman's new front and rear fascias, updated taillights and interior. Otherwise, the little crossover is mostly unchanged. Up front, the bumper changes from three large grille openings to one standard one, and it gets the same slats as the grille between the headlights. On either side are big, round fog lights, which are themselves flanked by openings that probably create wind curtains around the wheels. Looking at the headlights, they have new internals with more squared-off projector surrounds. We also get some good looks at the John Cooper Works model. The shots of it at the Nurburgring give us a good look at the front, which looks generally unchanged with the same front bumper as the current car, but possibly with a new grille and headlight design. At the back, the car reveals new Union Jack taillights similar to those introduced on the Mini Hardtop and Clubman. Another photo shows what seems to be a John Cooper Works Countryman with part of a cloth cover lifted. This shows the rear bumper is mostly the same, but it gets a new mesh grille pattern over the rear diffuser area. Finally, we get a look at the interior. Most of it is the same, but the instrument cluster loses the analog dial of the current model. In its place is the oval-shaped cluster from the Mini Cooper SE electric car, which likely combines analog dials on either side with a screen nestled between. These changes are all relatively minor, and seem to be production ready. As such, we would expect the changes to be introduced for the 2021 model year. The reveal could be later this year. Of course, it's also possible the changes could be pushed back in the wake of the coronavirus crisis. Related Video: