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2019 Mini E Countryman Review | Not a great plug-in hybrid, but still great

At first glance, the 2019 Mini E Countryman plug-in hybrid is wildly unimpressive. It can only go a meager 12 miles on electricity alone, and when out of plugged-in electrons its turbocharged three-cylinder engine manages an EPA-estimated 27 mpg in combined driving. Pretty good for a compact SUV, but crap for a hybrid. Its price tag is eye-watering. Although it starts at $37,750, including $850 destination, my test Countryman hit the register at $45,750 and still didn't have power seats, leather, satellite radio, adaptive cruise control, and other items that should be included on a vehicle at this price range in this segment (compact SUVs like the Mercedes GLA or Volvo XC40). Admittedly, if you skip our test car's $2,000 John Cooper Works Appearance package (not a bad idea), you can add some of those extra niceties instead, but the price would still be steep. An E Countryman, or 2019 Mini Cooper S E Countryman ALL4 as it's officially and ridiculously known, is roughly about $4,000 more than a comparable gas-only Cooper S Countryman ALL4. There are some functional disadvantages as well. The plug-in hybrid lacks the regular Countryman's sliding back seat that adds cargo space without folding the seat backs and therefore wiping out passenger space (see video below). It also has only about 30 percent of the under-floor storage available in the cargo area, the result of the batteries needing to go somewhere. Now, Senior Editor Alex Kierstein reports that he found the E Countryman to still be perfectly space efficient. There was sufficient room for his wife to sit up front with a rear-facing baby seat behind her and a big stroller in the trunk. Still, he would've had even more room in the regular Countryman. The bottom suitcase in the right photo would not fit in the E Countryman since it lacks this regular version's removable floor panel. Really, all the above issues make the plug-in hybrid version of the Countryman a little hard to recommend ... at first. At second, third and fourth glances, it actually starts to make a lot more sense. Sure it only went between 10 and 12 miles on electricity after I recharged it, but hey, that's still 10 to 12 miles further than any other Mini can muster. You can even utilize the "Save Mode" that allows you save that electric range for times when you know it'll be most beneficial (say, the urban-driving conclusion to the morning commute).

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Hands on with the 2016 Mini Clubman

When the original Mini Clubman debuted, it was marketed as a bigger, more versatile version of the popular Hardtop. But over the years, the British brand's lineup has grown both in terms of vehicle size and number of models on offer, leaving the original car's formula by the wayside. There are now two five-door models, in the form of the Countryman and Hardtop, both of which offer more versatility than the four-and-a-half-door Clubman ever could. For 2016, Mini has transformed the Clubman, making it once again the brand's most versatile model. To familiarize ourselves with the new six-door model – yes, there really are six doors – ahead of the car's official debut in Frankfurt next week, Mini USA's product planning manager, Patrick McKenna, walked us through both the interior and exterior changes for the brand's newest model. As McKenna tells it, the BMW-owned company has gone to great lengths to make the Clubman more than just a long-wheelbase car with barn doors. There are changes both inside and out that not only serve to better distinguish this new model from the brand's other five-doors, but from anything else in Mini's lineup. Check out our chat with McKenna at the top of the page, and stay tuned for more Clubman news next week.