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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Mini John Cooper Works Convertible gets a belated show debut

Mini originally introduced the new John Cooper Works Convertible way back in January. But since the German-owned British outfit wasn't attending the Detroit Auto Show, we were stuck waiting to see it until today at the 2016 New York Auto Show. The JCW Convertible is something of an anomaly, lacking any real competitors, but that doesn't make it any less enticing. Like the standard JCW Hardtop, the 2.0-liter, turbocharged four-cylinder is good for 228 horsepower and 236 pound-feet of torque. The cab will hit 60 in 6.4 seconds, which is slower than perhaps its closest competitor, the Mazda MX-5. The trade off here, of course, is a lot more space, style, and optional extras than the cozy MX-5. Mini's hugely diverse options catalog is present and accounted for with the JCW Convertible, giving interested consumers a degree of customization that every automaker short of Porsche and hand-built exotic brands will have trouble matching. Of course, it comes with a frankly absurd sticker price – Mini's top-end droptop starts at $36,450, including the $850 destination charge. That figure swells fast. Expect at least $40,000 for a decently equipped example. You can play with the JCW Convertible's configurator, or just check out our first round of live images of Mini's latest high-performance model. Related Video: EXTREME DRIVING FUN, INTENSIVE OPEN-AIR PLEASURE: INTRODUCING THE NEW MINI JOHN COOPER WORKS CONVERTIBLE Woodcliff Lake, NJ – January 14, 2016... When passion for motor racing is the driving force and intense open-air pleasure the goal, the new MINI John Cooper Works Convertible takes the ideal line from the word go. The second John Cooper Works model of the latest generation combines engine and suspension technology optimized for use on the race track with distinctive design and equipment features as well as the extensively refined qualities of the new MINI Convertible. This lends even greater fascination to the vehicle concept of an open-top 4-seater with outstandingly sporty performance properties that is still unique in the small car segment. The latest version of the MINI John Cooper Works Convertible offers the most exclusive way of enjoying extreme driving fun. With its spontaneous power delivery and highly emotional sound, the most powerful engine in the British brand's portfolio with 228 bhp is strikingly impressive. The fully electrically operated textile top is particularly low-noise, open or closing in just 18 seconds at the press of a button.

Mini Seven Special Edition looks back to the days of Austin

Mini is back at the game of special editions with the Seven, the first of its kind for the third-generation Hardtop. Named after the original Austin Seven – one of the two original Mini models, alongside the Morris Mini Minor – the new style pack is available on both the two- and four-door and the Cooper and Cooper S models. But where past Mini special editions have been largely homogenous, the new Seven has a surprising array of options, especially as it relates to colors and upholsteries. Owners can choose from four different paint schemes – Lapisluxury Blue (shown above), Pepper White, Midnight Black, and British Racing Green. The options continue in the cabin, where owners can select the Seven-specific Diamond Malt Brown fabric/leather upholstery, or they can go with straight leather in Cross Punch Carbon Black, Lounge Satellite Grey, or MINI Yours Lounge Carbon Black. There are four dash trim options, too, with standard Piano Black, and optional Dark Cottonwood, Fibre Alloy, and Off-White. Below the trim strip, owners can have either a Malt Brown color line or Carbon Black. A set of 17-inch, two-tone alloys are standard, and regardless of which exterior paint you opt for, you're stuck with a Melting Silver roof. The decreasing-width stripes match the roof and have what Mini claims are Malt Brown rules, but we're seeing red trimmings in these photos. Heated front seats, a panoramic sunroof, Comfort Access, a Harmon/Kardon stereo, park-distance control, power-folding, auto-dimming mirrors, and a 6.5-inch Mini Connected system are all standard features as part of the Seven package, while additional options will be available, like on any other Cooper or Cooper S. Mini's press release, for example, specifically calls out the larger 8.8-inch Mini Connected XL and adaptive dampers as available options. Mini will announce prices for the Seven package nearer to its late summer on-sale date. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.