2017 Mini Cooper Countryman Automatic Sunroof on 2040-cars

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Mini has become the Rover that BMW always wanted

BMW has been working for 20 years to build a successful line of British cars, and on the evidence of the second-generation Mini Clubman, it may have finally done it. That means it's time for all of us to get used to the fact that Minis aren't going to be that small anymore. Case in point is this new Mini Clubman, introduced last month and conspicuous by its size. Many of us who've pointed to BMW's stewardship of Mini as an example of retro done right bemoaned the Countryman subcompact SUV – a concept actually ahead of its time. The Coupe and Roadster, perhaps rightfully, deserved (and received) an eye roll. But now there's a so-called four-door hardtop that went on sale this year and this forthcoming, six-door Clubman that approaches the compact hatchback class in size. These vehicles actually look like practical moves at keeping buyers from defecting to larger cars made by someone else, rather than vain attempts at maximizing investment in a set of parts. And in an interesting twist, Mini is turning into one of its ancestors – minus the feeling of inevitable doom. Many of us were led to believe somewhere since Mini's relaunch about 15 years ago that the brand would be a stepping stone into the greater BMW fold. But in reality, it's done exactly the opposite, creating a parallel brand for those not willing to embrace the BMW image, but leaning heavily on British nostalgia. That was sort of the reasoning used when BMW pulled the Rover Group of England away from a fruitful partnership with Honda in 1994 and absorbed it all. In the consolidate-or-die '90s, it made sense. BMW had a small, but successful, line of sedans. Rover had no success outside of Western Europe (its last US attempt at selling cars, the Sterling, ended three years earlier). Yet its Land Rover line of SUVs was just right for the time and the 35-year-old Mini still had image-conscious clout. With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. Even ditching Land Rover made sense in the long run (and probably saved Jaguar in the process). With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. During a chat with Mini USA VP David Duncan this summer, it became clear the Mini of the past is probably gone. A small, city-sized Mini is not necessarily off the table, but larger and more profitable models are coming first.

Electric Mini tows a Boeing 777 airplane, because why not?

Car manufacturers seem to love hitching up to massive planes. Even Mini is getting onboard with the trend, and it's using a camouflaged version of the electric Mini on its way. Now, we saw the Mini Cooper S E completely uncovered a few days ago in spy photos, so make sure to check those out to see what the car will really look like. If it's the plane pulling you're after, watch the video above. Mini collaborated with Lufthansa on this one. The airliner provided a Boeing 777F freight aircraft for the stunt. That airplane has an unladen weight of approximately 150 tons, or just about 300,000 pounds. Needless to say, it's safely over whatever towing rating Mini is going to give its electric car. This Mini doesn't pull the airplane far, but it's enough to prove the brand's point: Electric equals lots of torque. Like we mentioned before, others have pulled off a similar stunt. A few notable examples include the Toyota Tundra towing the space shuttle for 12 miles, Porsche hauling an Airbus 380 with various Cayennes and then a Tesla Model X pulling a Boeing 787-9 Dreamliner. The Model X is most like Mini's stunt, since it's also an electric vehicle. We'll note that the airplane towed by the Mini is also far lighter than that towed by the Tesla. Still, to have enough torque and traction to move a 300,000-pound airplane is impressive, and if nothing else, it's entertaining to watch. Reports have indicated that the new electric Mini will share the BMW i3's powertrain and battery pack, so that means it may have required only 168 horsepower and 184 pound-feet of torque to pull this off.

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.