2014 Mini Countryman on 2040-cars

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2015 Mini John Cooper Works Hardtop Video Review

There was supposed to be some track driving in this video. When Mini invited me to drive the 2015 JCW Hardtop, I was instantly interested because, well, I love cars and I love hot hatches. But adding to the excitement was the proffered time to drive the beastie on both a private racing circuit and an autocross-like cone course. But the gods that watch over Internet video weren't with me on that day. My track driving footage was spoiled, and the autocross setup ever so slightly less than photogenic. Thankfully, the selection of hills and dales around the New York-Connecticut border is ample and attractive. Video recording of the JCW, complete with a mild-soundtrack of it spitting out 228 horsepower was saved. For those of you that missed the written First Drive feature, this paragraph summarizes my feelings rather neatly: "It only took fifteen minutes of driving on the lilting, tree-lined roads outside of New Haven, CT, to realize that the 2015 Mini JCW Hardtop was a lot less pissed off. And with more power, refined ride quality, a better interior, and an available automatic transmission, a lot more suitable for a wide variety of drivers. The little hellion has matured." If you need more depth than that, by all means go back and read the full report. Or if you'd like the more visceral experience of riding along with me (what a treat!) just stop reading now and watch me talk near a camera.

Mini Clubman All4 Scrambler Concept is the big Mini we want

Mini of Italy built a butch version of the Clubman for the 2016 Valentino Park Motor Show. Called the All4 Scrambler, it's what happens when a Mini takes inspiration from a BMW R Nine T Scrambler motorcycle. We must say, we like this brutish little car. The matte paint is Frozen Grey, a favorite of BMW's high-performance M cars, while the roof is black. There's a luggage rack up there, and the old-school leather suitcase in the cargo area looks like it'd be right at home strapped to the back of an touring bike like the R Nine T Scrambler. In fact, the best thing about this Clubman is the way Mini of Italy has blended the motorcycle's characteristics into a compact wagon. The knobbly tires are more aggressive than the R Nine T, but the overall aesthetic effect is the same. The rubber looks sporty and, unlike the production Clubman, they do a better job of filling out the wheel wells. Add in the rally lights and It's a great look. It's harder to see in these images, but there's also a matte black applique on the front and rear bumpers, side sills, and around the wheel arches. It's a practical move, of course, but it's also makes for a nice, aggressive effect. Mini's tweaks in the cabin are modest. The Nappa leather and Alcantara upholstery comes in a rich tan shade meant to mimic the R Nine T's seat. It looks so good we wish Mini offered some version of the color on the production Clubman – every car should have a tan leather option. The headliner gets an Alcantara finish, too. Overall, Mini of Italy has built a handsome, production-based concept. Buon lavoro, I miei amici. Related Video:

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.