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Mini celebrates its first Monte-Carlo victory with Paddy Hopkirk Edition

Mini's newest special-edition model is a tribute to a victory that was as unexpected as it was significant. Northern Irish pilot Paddy Hopkirk won the 1964 edition of the Monte-Carlo Rally in a Cooper S, impressively beating far more powerful cars, and the two-door 2021 Hardtop Cooper S Paddy Hopkirk Edition celebrates this victory. Fittingly, every Paddy Hopkirk Edition is finished in Chili Red with a white roof, a combination that echoes Hopkirk's 1964 model (pictured below). 37 decals on both doors create another visual link between 2020 and 1964. Mini also added 17-inch alloy wheels, black trim all around, and a white hood stripe that served as a blank canvas. Look closely: it features 33 EJB graphics (the winning car's registration number) and Hopkirk's signature.  His signature also appears on the hatch, on the sill plates, and on the right side of the dashboard. LED headlights, keyless entry, black interior trim, and a leather-wrapped three-spoke steering wheel come standard. There are no mechanical modifications, meaning the Paddy Hopkirk edition is powered by a turbocharged, 2.0-liter four-cylinder that delivers 189 horsepower and 207 lb-ft of torque. It spins the front wheels via a six-speed manual transmission, though a seven-speed dual-clutch automatic gearbox is offered at an extra cost. Mini dealers across the United States will begin receiving the Cooper S Paddy Hopkirk Edition in November 2020. It's one of two special-edition models joining the range for 2021; the second is the heritage-laced Coral Red Edition. Pricing hasn't been released yet. "Production is planned for November and December of this year," said a Mini spokesperson, "with a very limited number expected for the U.S. market. Only a few hundred." Victorious past Sir Alec Issigonis envisioned the original Mini as a practical, budget-friendly alternative to bubble cars, not as a rally-dominating machine, but the pocket-sized four-seater quickly proved its mettle on the track. Accomplished engineer John Cooper built the first Mini Cooper in 1959, the year the standard model was released in England, though it was a one-off prototype. Bolstered by a ballooning aftermarket scene, even amateur enthusiasts experimented with ways to extract more power out of the small four-cylinder and fine-tune the car's handling. It took less than a decade for the Mini to become a force to reckon with at races on both sides of the Atlantic.

Magna Steyr to assemble as many as 70,000 BMW 5 Series models yearly

Soon, not all BMW 5 Series models will be assembled by BMW. Yes, we know that sounds strange, but it's not at all uncommon. For instance, the Mini Paceman and Countryman hatchbacks – and remember, the Mini brand is owned by BMW – are assembled in Graz, Austria, by Magna Steyr, a company that specializes in building cars for other automakers. Soon, though, the contract Mini has with Magna Steyr will be coming to an end, and that means the Austrian company will have excess capacity on its hands. That production capacity will be filled soon enough, however, by BMW 5 Series models, according to a report from Automobil Produktion in Germany. Magna Steyr will build between 50,000 and 70,000 of BMW's mid-level model, according to the report, but there's no indication of which 5 Series model or models (and there are many shapes and sizes to choose...) will be moved to Austria from BMW's plant in Dingolfing in southern Germany. With 373,053 units sold in 2014, the 5 Series is BMW's second-most-popular model, after the 3 Series. BMW told Automotive News Europe that it doesn't comment on those kinds of reports, which, as is usually the case, is neither confirmation nor denial. It's worth noting that the two-door Mini Paceman isn't a part of the brand's plans moving past 2015, though the Countryman soft-roader that currently stands as the largest member of the automaker's family will soldier on. Related Video: Related Gallery 2014 BMW 5 Series sedan View 29 Photos News Source: Automobil Produktion via Automotive News Europe - sub. req.Image Credit: Markus Leodolter / AP Plants/Manufacturing BMW MINI Hatchback Wagon Luxury Performance Sedan austria

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.