2011 Mini Cooper Countryman on 2040-cars

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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

Mini Clubman Bond Street is as special as they come

Mini is committed to applying the brand's trademark special-edition formula to the company's long roof. The Clubman Bond Street bowed under the lights of the 2013 Geneva Motor Show, complete with its unique black-and-champagne color scheme. Like the Mayfair and Camden and Bayswater and Baker Street special editions that came before it, the Bond Street pays homage to a famous London street with mirror caps and a roof dipped in contrasting paint. The Cool Champagne color pops against the body's Midnight Black Metallic, and buyers can expect to find a set of 17-inch alloy wheels on hand as well.
Inside, the Clubman Bond Street gets Carbon Black leather seating with Deep Champagne accents. Each Bond Street comes equipped with the Chrome Line package. Under the hood, a 122-horsepower gasoline four-cylinder serves up thrust, though a 143-horsepower turbo-diesel mill can also be had for a little extra coin. Check out the full press release below for more information.

Help Mini decide on its next limited-edition Cooper

Mini likes to make a big hullabaloo about the number of ways its cars can be configured, which currently stands at 10 million. While that figure is impressive, the BMW-owned brand is always looking for new and unique design variations, a trend that has seen a number of special-edition Minis pop up over the years boasting unique color and trim items.
For the new, third-generation F56 Mini, the British brand is at it again. Only this time, the cars are designed and chosen by Mini's fans in a new contest. Called "The New Originals," Mini teamed its 10 Final Test Test Drive winners with an illustrator to design their perfect Mini, one of which will become the next special-edition model.
The ten cars are currently being voted on by the brand's fans on the Mini USA website, with the winner set to be announced at the 2014 New York Auto Show in April. A total of 56 examples of the winning entry will then be put on sale, making this one of the most limited of Mini's many limited editions. Voting closes on February 19, so hop over to the page and vote for your favorite.