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Xcar takes the Mini Challenge, and it sounds awesome

The third-generation Mini is well and truly on sale in markets across the world. The new four-door model should be arriving soon, if it isn't already on sale in your neck of the woods, and the latest John Cooper Works model made its official debut just a few weeks ago at the 2015 Detroit Auto Show. We aren't going to be talking about any of those right now, though. That's because our chums at Xcar took it upon themselves to sample the third-generation Mini Challenge racecar, a 275-horsepower, hardcore, fully committed competition version of the otherwise adorable Mini Cooper S. At roughly 30,000 British pounds (about $45,200 at today's rates) there's a lot to like about the Challenge car. Aside from a gutted cabin and aggressive aerodynamic kit, the racer has been fitted with slick tires, a Quaife sequential gearbox, adjustable dampers, Alcon brakes and a consequently lower curb weight – under 2,600 pounds with an average-sized driver. It's fair to say the Challenge driving experience figures to be unlike your typical road-going Mini. And considering that, we think the folks that built the car, Total Track, have fulfilled their promise of delivering a "touring car experience at a fraction of the cost." Have a look at the Xcar video and let us know what you think. Be sure to crank up your speakers, because the Challenge sounds excellent.

Future Mini JCW models likely to be electrified

High-performance Mini Coopers need to be small, nimble, and relatively quick. One thing they don't necessarily need to be, according to the company's U.S. leadership, is gasoline-powered.  In an interview with Motor Authority, Mini USA Vice President Mike Peyton said that electrification is on the table for the range-topping John Cooper Works variants, which have traditionally been powered by a high-output turbocharged engine. The latest and greatest in the lineup, the 2020 Mini John Cooper Works GP, takes the formula to a new extreme, pairing a 301-horsepower mill with out-of-this-world aero. Peyton says that powertrains don't necessarily have to sound or feel the way traditionalists expect in order to be fun. It certainly doesn't have to feel that way in order to be fast; Tesla drivers can attest to that, as can those who have been fortunate enough to pilot some of the latest electrified hypercars.  He also acknowledged that while the future may be electric, that future is still a ways off. Mini is still waiting for advances in battery technology that will allow its performance models to deliver on other key expectations — namely handling. Minis are expected to be, well, miniature, and the additional weight of a current-generation, high-capacity battery is antithetical to that formula.  The take-away? The future of Mini performance is electric, but that future is still distant. So while the Mini Cooper SE and Mini E Countryman plug-in hybrid may give us a taste of Mini's approach to electrification, it could be some time before we see the company's highest-performance variants dabble in same space. 

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.