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Mini Cooper Hardtop will soon receive its biggest makeover in two decades

Now well into its third generation, Mini's retro-styled Hardtop has been around since BMW rebooted the brand 20 years ago. Stylists and engineers are working on the fourth-generation model, and the company revealed the cheeky hatchback is in line to receive its most significant makeover to date. Mini boss Bernd Korber told Autocar that the project's motto was "don't screw with an icon," which means the fourth-generation Hardtop will keep the heritage-inspired design that has characterized it for the past two decades. And yet, it will be drastically different than the model that's currently in showrooms. It will be smaller, though it likely won't be as tiny as the original Mini from 1959, and it will showcase a purer approach to design. The idea of a smaller, lighter Mini has us wondering if the new Hardtop could take some inspiration from the 2011 Rocketman concept. "What you'll see in 2023 is that we've clearly modernized it by taking a big step -- the biggest step in the last 20 years -- but it will be unmistakably a Mini," Korber affirmed. He said the Hardtop is to the Mini brand what the 911 is to Porsche; it's the stylistic cornerstone of the range, the model that sets the beat that other models dance to. Balancing the need to move the Hardtop forward with the desire to honor tradition is a challenging task, according to the brand. We don't know where its stylists drew the line yet, or whether the next-generation Hardtop will borrow styling cues from other cars in the company's past, like the square-front Clubman launched in 1969. Mini told Autocar it's defined by more than design; it cited proportions, a compact feel, and a friendly personality as key ingredients in the Hardtop's recipe, which hints at what to expect -- and, significantly, what not to expect. Mini shifted the Hardtop's evolution into high gear several years ago.  "Mini started out as a brand that was very clean in terms of design. There were only four switches and one dial [inside]. We somehow moved away from that, because so many more functionalities have entered the vehicle. Let's say that would be our goal, to arrive back at something that would be as clean and simple as the original but offers the modern technology and safety features of today's cars," BMW Group design director Adrian van Hooydonk told us in 2018. "Bigger changes are around the corner, but it will still be a little bit retro," he added.

BMW, Sixt carsharing making money most places

The DriveNow carsharing service, which is a partnership between BMW and Sixt, is growing quite rapidly. "We've been surprised about the explosion of new subscriptions, which has helped boost revenue," says Sixt CEO Erich Sixt. The number of DriveNow users has increased from 215,000 at the end of last year to 300,000 today. Sixt says that DriveNow has been profitable in cities in which it has been established for over a year. Perhaps encouraged by its unexpected success, DriveNow is set to expand even further. The service is currently available in five German cities, as well as in San Francisco, California, and the involved parties are considering a five-year plan to expand to 25 more cities in Europe and the US. Still, Sixt expects DriveNow to report a "small-to-medium, single-digit" loss for this year, according to Sixt CFO Julian zu Putlitz. It's no big deal, just the result of startup costs in new areas. Sixt, which is Germany's largest car rental company, also reported that its own second-quarter income rose 12 percent to $37.7 million, while sales rose 7.6 percent to $585.78 million. DriveNow uses a membership and pay-per-minute model that allows customers to rent BMW and Mini vehicles as they need them. The service also acts as a way to let potential customers try out the vehicles and familiarize themselves with the brands before they buy cars of their own at some point. Depending on the location, DriveNow's fleet includes the BMW 1 Series, ActiveE and X1, as well as several Mini vehicles like the Cooper, Clubman and Countryman. Featured Gallery 2012 BMW ActiveE: First Drive View 31 Photos News Source: BloombergImage Credit: Copyright 2014 AOL Green BMW MINI car sharing profit revenue drivenow sixt

Mini JCW arrives suitably early thanks to Aussie leak [UPDATE]

UPDATE: Mini has released official photos and details of the new John Cooper Works, which we've added above and below, respectively. Mini is set to reveal its most powerful model yet in the new John Cooper Works hot hatch, but before the Anglo-Saxon automaker has gotten the chance, the first images and details have leaked out, courtesy of CarAdvice.com.au. According to the Australian website, the new JCW packs a 2.0-liter turbo four with 228 horsepower and 236 pound-feet of torque – outstripping even the previous John Cooper Works GP hot hatch, which produced 211 hp and 207 lb-ft. That's said to be good for a 0-62 time of 6.1 seconds. Of course there's more to the new JCW than engine output, and the latest Mini hot hatch – previewed in concept form almost a year ago at the 2014 Detroit Auto Show and spied undergoing testing mere weeks ago – also packs an upgraded version of the suspension in the Cooper S, with optional adaptive dampers, Brembo brakes, upgraded rolling stock and an electronic differential. A full aero kit sets it apart visually, keep the greasy bits cool and the nimble little pocket rocket glued to the tarmac, while the cockpit has also appears to have been made over to provide a suitable environment from which to unleash the new JCW's performance potential. With these details and images spreading like wildfire across the interwebs, we'd imagine it's only a matter of time before Mini releases the full monte itself, so watch this space for more. Related Video: The new MINI John Cooper Works. 10.12.2014 - Green light for the latest edition of the top athlete in the small car segment; the new MINI John Cooper Works combines authentic race feeling with the premium characteristics and extended product substance of the latest MINI Generation; distinctive, tradition-steeped, based on a vehicle concept combining MINI and John Cooper Works, with performance qualities which are exceptional within the competitive environment. - Extreme driving fun and exclusive charisma based on technology for engine, suspension and aerodynamics derived directly from motor racing as well as model-specific design features for the exterior and interior; greater differentiation from the MINI 3 door highlights the model's individual character.