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Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.

First Mini John Cooper Works prototype spied

The highlight of Mini's 2014 Detroit Auto Show stand was the arrival of the John Cooper Works Concept, a sportier version of the three-door hatch that presages the next JCW model on the new platform. Now, we have our first images of the production car undergoing winter testing way up north in Sweden.
Really, the Mini camouflage can't hide what this car is. Between the JCW-branded brake calipers and extra intakes in the front fascia, it's fairly easy to see that this is the sportier version of the car our own Jeremy Korzeniewski wrote about last week. We're expecting the JCW variant to pack a fair bit more firepower than the three-cylinder Cooper he tested, of course. Rumors have circulated that the hottest Mini model could jump to 230 horsepower, up from the current, non-GP car's 208.
There are a number of style features missing here, and while it's entirely possible we'll see things like the JCW Concept's diffuser and side gills arrive when this car is shown in production form (or even further along in testing), their absence in these spy photos is telling. We certainly think this car will become the production JCW Hardtop, but there may be another explanation. The lack of certain aesthetic features means this could be a test of the JCW Engine Kit, which in past Minis slotted in between the standard Mini Cooper S and the factory Works car. We'll admit, it's a long-shot, but there is precedent for it - the JCW Tuning Kit arrived a year before the factory model in the last-generation car. The same reasoning could be used to explain the presence of the JCW-branded brakes, which have been another well-known Mini accessory over the years.

Mini John Cooper Works GP spied with wide body, big wing

The Mini John Cooper Works GP was just announced to have over 300 horsepower, and we got an early glimpse at it with teaser images. And now one of our spy photographers caught the car with very thin camouflage. The spy photos reveal that the Mini GP is sticking fairly close to the Frankfurt concept, but toning everything down a bit. At the front, the Mini GP clearly is using the current John Cooper Works hardtop front bumper, but it does have deep chin spoiler additions that allude to the GP concept's massive splitter. The grille has been revised, and the gloss black lower sections are now made of a matte black mesh design. The slot in the middle could have red accents on each side like the red stripe on the concept. The front spoiler blends right in to the new extra-wide fender flares. While the fender extensions don't protrude as far as on the concept, they're otherwise very similar in how they sweep backward at the tops and stand away from the body to allow air to flow through. Something else noticeable from the side are the enormous front brakes. The rotors nearly fill up the wheels, and the calipers look really beefy. The five-spoke wheels on this prototype will be replaced by GP-signature four-spoke wheels as revealed by teaser shots. The back of the GP looks about how we would imagine it. The split rear wing is roughly the same shape as the concept's, but a little narrower. The bumper has a big diffuser area that doesn't necessarily look functional, but should at least look cool. The rear exhaust tips look bigger than normal Mini John Cooper Works models. The Mini GP will go into production in 2020. Only 3,000 examples will be built. We suspect the GP will use the same turbocharged 2.0-liter four-cylinder engine as the BMW X2 35i, which makes 306 horsepower and 332 pound-feet of torque. Coupled with weight savings, possibly involving a rear seat deletion, and upgraded suspension, and this should be a shockingly fast Mini. Related Video: