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Mini celebrates racing success with John Cooper Works Countryman ALL4 Dakar Winner 2013

French drivers Stéphane Peterhansel and Jean-Paul Cottret drove a Mini Countryman to a class win at this year's Dakar Rally, and to commemorate their win, Mini has introduced a limited-volume car that will only be sold in France. The Mini John Cooper Works Countryman ALL4 Dakar Winner 2013 might be a mouthful to say, but it's a fitting tribute to Peterhansel's eleventh Dakar win as this Countryman is painted to look like the rally car and only 11 will be sold in the Peterhansel's home country.
Sporting a similar green-over-matte-black paint scheme as the Dakar Countryman, the JCW Countryman ALL4 Dakar Winner 2013 also adds green accents to the full-length top and side stripes, the side marker lights and also contrasting stitching inside the cabin. Adding to the car's rally look, this special edition will also include the racers' number card on the front doors, Dakar decals on the front and rear and Peterhansel's signature on the hood. Grille-mounted rally lights, bright red brake calipers and unique 19-inch wheels with dark-painted inserts finish off the exterior design.

World record practice jump doesn't go as planned for Chicherit

French rally driver Guerlain Chicherit is a very lucky man. He had hoped to beat Tanner Foust's 332-feet car jump record (which nearly went awry itself) with a 360-foot leap in a specially built Mini to score a new Guinness World Record at the French ski resort of Tignes. However, things didn't go to plan, and Chicherit suffered a massive crash during the attempt. According to The Local, emergency services were on the scene immediately, and he was transported to the hospital by helicopter, but Chicherit is in better condition than anyone could have expected. He has been on Facebook since the crash and appears to be in great spirits. He wrote: "I have to stay to the hospital for the night just for safety, I'm all ok !!!" The jump was originally scheduled for Sunday, March 16, but heavy fog delayed it until today. Warning: The crash is quite graphic, but remember Chicherit wasn't seriously injured. Scroll down to see it all from multiple angles and in slow motion. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.