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Why BMW doesn't plan to integrate Apple's iOS in the Car

While watching Apple introduce iOS in the Car during its WWDC keynote on Monday, we wondered how automakers, even the 14 who've already signed up to integrate this new in-car functionality of iOS 7, will feel about having the Cupertino company's mobile operating system supplant their own in-car systems. After all, some OEMs like Ford, General Motors and many luxury automakers have sunk millions of dollars into developing their own advanced infotainment, navigation and communication platforms like MyFord Touch, CUE and older systems like iDrive.
One automaker has now spoken up. A BMW spokeperson was interviewed by someone in the news department of British auto dealer group Arnold Clark and confirmed that the company would not be getting in line to integrate iOS in the Car anytime soon. The reason, as we suspected, is that BMW believes its own products developed over the last decade are both plenty good and already so deeply integrated with other systems of the car that, as told to Arnold Clark, "it would not be that straightforward to start changing all of the architecture of a car as has been implied [by Apple]."
While BMW isn't interested in spending more money to integrate Apple's services and functionality over its own, it has spent a good bit already to integrate iPhone functionality in its cars, including the relatively rare ability to support iPod Out and display Apple's own interface on Mini models with the optional Mini Connected feature, as well as committing to integrate Siri 'Eyes Free' functionality.

BMW ReachNow just became a full-fledged mobility services program

Since officially opening its doors with 370 cars in Seattle in April, BMW's ReachNow has made little expansions. It stared operations in Portland and grew to 760 cars. Today, it also announced that Brooklyn would join the list, and that the number of available cars to share would climb to 1,030. But the big news is that the scope of ReachNow's efforts has just grown tremendously. Instead of just the original, short-term car rental option ReachNow will now be able to do all sorts of things. These include: ReachNow Ride: Similar to Lyft and Uber, this is a ride-hailing program where someone drives you to your destination. You can request a driver and set personal experience options, like setting a radio station or requesting silence for the ride. A pilot program will start in Seattle. ReachNow Fleet Solutions: BMW's version of Zipcar, but only for residents of specific apartment buildings. This is a station-based, dedicated car sharing plan and the first pilot will be in Manhattan, starting in a few weeks. It will be based at The Solaire in lower Manhattan and will use plug-in i3s exclusively. ReachNow Reserve: Remember good, old-fashioned rental cars? This is like that, but a bit fancier. BMW's longer-term rental service will let you schedule a particular model, which will then be delivered to you. You can keep it as long as you like, but we assume that if you're thinking of not giving it back for a few months, you're doing it wrong. ReachNow Share: BMW saw what Turo (nee Relay Rides) was doing and figured it was a good idea. With this program, you will be able to rent out your own 2016 or 2017 Mini for a minimum of two days, making you a bit of cash from your car when you're not using it. This rolls out in December in Seattle, and ReachNow CEO Steve Banfield said that it may expand to other models in the future. At #AutoMobilityLA, @turo says it has 2 million activated users and 120,000 listed vehicles. Claims the average monthly earning is $536* pic.twitter.com/gWHdrvPRWV — AutoblogGreen (@AutoblogGreen) November 15, 2016 ReachNow currently have 32,000 members, and all of these services are available to them through the ReachNow app. For a "limited time," new users can save the $39 registration fee as part of an introductory offer, and per-minute charges for the regular ReachNow service are 41 cents a minute instead of 49. At #AutoMobilityLA , @reachnow announces third city for @BMW's car sharing services: Brooklyn.

2020 Mini E caught in the Alps with concept looks

The upcoming full-electric 2020 Mini E hatchback has been spotted in the wild, specifically the Alps. One of our spy photographers caught it while recharging. Fans of the concept shown at the 2017 Frankfurt Motor Show will be pleased to see that this more production-ready car takes many cues from the show car. Unsurprisingly, the car does look pretty much the same as the standard Mini Hardtop. It has the round lights, broad grille section and upright Mini body. Differences show up first with the grille. Most of it is solid, which is understandable since an electric car typically doesn't need the amount of airflow an internal combustion car needs. There is a strip in the middle that is open, evident by circular cutouts. This is also a design that was featured on the concept, in which the two halves of the grille were solid, with an open slot dividing them. The rest of the bumper appears to be the same one used on the standard Mini Cooper Hardtop. The sides of the car also seem to be identical to the normal Minis, but the wheels are unique to this electric iteration. They're cool four-spoke alloys that have aren't completely symmetrical. Three of the spokes are open and finished, but one has some additional metal, and it seems to connect with the center section where the lug nuts are. There will probably be a cover that goes over these sections. The overall look is directly taken from the Frankfurt concept. At the back, the electric Mini still looks like a Mini, but with no provisions for an exhaust pipe. It also uses taillights from the pre-refresh model, but with some neat hexagonal texture on the lens. These will probably be replaced by the new Union Jack taillights, though. The interior continues the current Mini looks. The seats do have an interesting upholstery. It looks a bit like a gray denim. This production Mini E Hardtop should arrive sometime next year, in keeping with BMW's promise made with the concept car's reveal. Specs are unknown, but we hope it will be comparable in power with the original Mini E introduced for the 2009 model year. That car had an impressive 204 horsepower and 162 pound-feet of torque. Hopefully the new model will also improve on the old car's range, which was about 150 miles according to BMW. Related Video: