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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

Will the Mini John Cooper Works GP get an electric sidekick?

Mini will beat most of its rivals to the burgeoning electric hot hatch segment by releasing a battery-powered variant of the John Cooper Works GP, according to a recent report. If the rumor is accurate, the British brand's second series-produced electric car will also become one of the quickest models it has ever put its name on. Enthusiast website Motoring File spotted what looks suspiciously like an electric John Cooper Works GP testing in Germany, and unnamed sources who are allegedly familiar with the company's plans confirmed the model is currently being evaluated. None of the insiders said the model has been confirmed for production, however. It's too early to tell what will power the electric GP, or how closely it will be related to the Cooper SE. We're curious to find out how Mini will offset the battery's weight; the gasoline-powered GP (pictured) tips the scale at 2,855 pounds, while the SE weighs in at 3,153 pounds. Granted, a generous amount of instant torque can help the hatchback overcome its extra pounds, but masking it on a twisty road will require serious chassis wizardry. If the rumor is true, we'll learn more about Mini's next electric model in the coming months. It might arrive in showrooms in 2022, likely priced above $50,000 and possibly as a limited-edition model. For context, the existing GP is limited to 3,000 units worldwide, and pricing starts at $45,750. Mini made its commitment to electrification clear when it pegged its future on crossovers, the Chinese market, and electric cars. It confirmed it's developing an electric crossover that will be about as big as the Countryman, and it stressed electrification will spread across its range in the coming years. It's not planning on ditching gasoline- and diesel-powered engines soon, though; it wants to give customers what it calls the power of choice. Who else is in the game? Electrification still hasn't reached hot hatch land, and Mini's rumored electric GP would be one of the first cars of its kind. Volkswagen has often hinted it wants to build a spicier version of the Golf-sized ID.3 sold in Europe, but we haven't seen the model yet; the firm is understandably allocating its resources to ramping up production of volume-oriented models, like the ID.4 crossover. Across the pond, Renault transformed the humble Zoe into a 460-horsepower, four-wheel drive superhatch in 2017, but the project fizzled before it spawned a production car.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.