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Mini unveils new, stripped down logo

Quirky British marque Mini is going with a ... less-than-quirky logo redesign, unveiling a "flat design" that it says is intended to focus on the essentials. It replaces the three-dimensional white-on-black logo that first appeared in 2000. Gone are the three-dimensional style, shading, gray tones and gray-on-black name of the previous version in favor of a stark contrast of black lines and the all-caps Mini name against a white background. It keeps the wings, which first featured on the iconic cars in the early 1960s, according to the Logos History blog, which has a comprehensive collection of logos stretching back to the brand's origins in 1959 under the British Motor Corp. and the Austin and Morris brand names. It also bears a visual similarity to the logo introduced during the mid-'90s. We're not saying the new logo was designed on an old PC using MS Paint, but it looks like it could've been. Parent BMW Group says the new logo combines stylistic elements from the early phases of the classic Mini "with a future-oriented appearance that focuses on the essentials" and a two-dimensional look "allowing universal application." (Meaning, cheaper to produce?) It'll appear on all new Mini models starting in March on the bonnet, the rear, at the center of the steering wheel and on the remote control.Related Video: Image Credit: BMW Group Design/Style MINI Coupe Sedan branding logo bmw group

2021 Mini John Cooper Works GP spied in clearest photos yet

We suspect we won't have long to wait until we see the new Mini John Cooper Works GP. Why? Well, it seems Mini isn't trying very hard to hide the car. One of our spy photographers caught a prototype testing at the Nurburgring, and the camouflage, while creatively using race track outlines for the pattern, was not particularly effective. As such, we get our best look at the super Mini, and it looks wild. Although they've been tucked closer to the body and shortened, the GP still sports some wild vented overfenders at each corner like the concept. We're very curious what kind of aerodynamic advantage they provide. The front fascia has been toned down substantially and is fitted with much shorter spoilers, but what's left still blends into the front fenders. The rear fascia is similarly toned down with a far less extreme diffuser. But the rear wing is still over the top. It's arguably more interesting than the concept's since the wing is split in the middle. It also has a big "GP" embossed on each side of the wing. Since the Mini John Cooper Works GP Concept made its debut at the 2017 Frankfurt Motor Show, a production version's reveal at this year's Frankfurt show would be fitting. And considering how close to finished this prototype appears to be, plus Mini's announcement that it will go into production in 2020, a reveal in the early fall seems quite reasonable. It should be a monster of a hatchback, too, since Mini says it will have over 300 horsepower, challenging the likes of the Honda Civic Type R and Ford Focus RS.

Bronco, Yukon, Hummer and a CES recap | Autoblog Podcast #610

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Assistant Editor Zac Palmer. They kick things off by talking about recent news, including the revival of the Hummer name as an electric pickup, revealing Ford Bronco spy shots and the unveiling of the 2021 GMC Yukon. Then Zac tells about his time in Las Vegas attending CES 2020. They talk about the cars they've been driving: a JCW-tuned Mini Clubman, the long-term Subaru Forester with its new gold wheels, a Volvo S60 PHEV that's been added to the long-term fleet, and a Camry Hybrid. Last, but not least, they help a listener decide how to spend his money on a sports car. Autoblog Podcast #610 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Hummer returning as an electric GMC pickup The latest on the Ford Bronco 2021 GMC Yukon CES 2020 recap Cars we're driving:2020 John Cooper Works Mini Clubman 2020 Subaru Forester long-termer (now with gold wheels!) 2020 Volvo S60 T8 Inscription 2019 Toyota Camry Hybrid XLE Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.