Mini Cooper S ( Mello Yellow ) on 2040-cars

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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Mini Seven Special Edition looks back to the days of Austin

Mini is back at the game of special editions with the Seven, the first of its kind for the third-generation Hardtop. Named after the original Austin Seven – one of the two original Mini models, alongside the Morris Mini Minor – the new style pack is available on both the two- and four-door and the Cooper and Cooper S models. But where past Mini special editions have been largely homogenous, the new Seven has a surprising array of options, especially as it relates to colors and upholsteries. Owners can choose from four different paint schemes – Lapisluxury Blue (shown above), Pepper White, Midnight Black, and British Racing Green. The options continue in the cabin, where owners can select the Seven-specific Diamond Malt Brown fabric/leather upholstery, or they can go with straight leather in Cross Punch Carbon Black, Lounge Satellite Grey, or MINI Yours Lounge Carbon Black. There are four dash trim options, too, with standard Piano Black, and optional Dark Cottonwood, Fibre Alloy, and Off-White. Below the trim strip, owners can have either a Malt Brown color line or Carbon Black. A set of 17-inch, two-tone alloys are standard, and regardless of which exterior paint you opt for, you're stuck with a Melting Silver roof. The decreasing-width stripes match the roof and have what Mini claims are Malt Brown rules, but we're seeing red trimmings in these photos. Heated front seats, a panoramic sunroof, Comfort Access, a Harmon/Kardon stereo, park-distance control, power-folding, auto-dimming mirrors, and a 6.5-inch Mini Connected system are all standard features as part of the Seven package, while additional options will be available, like on any other Cooper or Cooper S. Mini's press release, for example, specifically calls out the larger 8.8-inch Mini Connected XL and adaptive dampers as available options. Mini will announce prices for the Seven package nearer to its late summer on-sale date. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

BMW is ready for our inevitable EV future  

Is "rolling lithium" a thing, yet? Because BMW is trying to make this — the opposite of " rolling coal" — happen at this year's Los Angeles Auto Show. The Bavarian vehicular group is showing five all-new electric-powered concepts or production models in L.A. These include the C-Evolution, a 99-mile range scooter from BMW Motorcycles; the 150-mile range, two-door hardtop Electric Concept from Mini; and three vehicles from its advanced i sub-brand: the i3S, a sportier and more potent version of the brand's electric commuter nodule; the i Vision Dynamics four-door coupe concept, featuring a sporty four-second 0-60 time and a professed 373 mile range; and the long-promised roadster version of the i8 supercar, with just two seats, a bikini top, and an enhanced power pack providing 18 miles of range. The unveiling of these vehicles in Los Angeles makes perfect sense to us. California is one of the world's largest markets for luxury automobiles. It is also America's biggest market for electric-powered vehicles. Studies show that the state's combination of fiscal incentives, trendsetting cultural positioning, legislative requirements and massive population contributed to the purchase of half of the country's EVs and hybrids this decade. "The customers for the brand are mainly on the West and East Coasts, and the California customer especially is interested in sustainability and environmental protection," said Robert Irlinger, head of BMW's advanced i sub-brand. The bigger question revolves around BMW's larger EV strategy. Given the current global regulatory environment, with its rightful pressures on increasing efficiency and decreasing emissions to help soothe our warming planet and save all life on it, luxury automakers seem to be making a push toward developing a range of battery-powered vehicles to be available around or after the start of the next decade. It seems BMW, with its varied subsidiaries — from lightweight scooters to ultra-luxury barges — is uniquely poised to provide an array of such vehicles. "In the first stage of i back in 2013, we brought what you could call 'bookmark' cars to the market — the i3 commuter and i8 sports car — to show the range of what an electric vehicle could be," said Irlinger. "Now, we are seeing growing interest from customers to bring electrification to the heart of the brand, even to a sport sedan like our i Vision Dynamics four-door coupe.