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Mini five-door spotted alongside next Clubman

Is Mini constricting its staggering array of model variants or expanding it? That depends largely on which way you look at it. Because while some models may not make the cut as the second-generation family is gradually replaced with the third, others appear to be joining the fold. They just might not bear different model names.
Take, for example, the vehicle pictured here. It's a five-door version of the latest Mini hatchback, but won't necessarily replace the Clubman wagon - particularly since that's precisely what appears to be pictured alongside it. While the five-door hatch appears to simply add an extra set of portals - full-size ones, from the look of it, not backwards-opening half-doors - to the existing three-door version, the new Clubman appears not only longer but also wider, giving it that much more interior space.
Of course that could all be an optical illusion generated by swirly camouflage designed to do just that, but from the apparent readiness of both models, we'll find out one way or another soon enough - whatever they're called.

New Mini Countryman shows its big bones

The latest crop of Mini models are larger than their predecessors, and these spy shots let us check out the upcoming Countryman, which could be the biggest vehicle from the diminutively named brand yet. This test car drops some camouflage from the previously spied examples, which gives us a much better look at the new design. Up front, the swirling camo panels do nothing to hide the Countryman's broad, mesh grille, and you can easily make out the shape of the oval headlights. These shots offer a clear look at the lower air dam, with round foglights flanking the central intake. At the rear, the Countryman gets Mini's traditional big taillights, and the exhausts poke out from each corner of the bumper. The next-generation Countryman grows longer and wider to increase interior volume, but the crossover rides on BMW's UKL platform like the rest of Mini's latest vehicles. We also anticipate it to share the same choices of three- and four-cylinder turbocharged engines. Like the recently revealed Clubman All4, expect all-wheel drive as an additional option. After the launch of the standard version, which could happen at the Paris Motor Show in October, the brand likely plans to fill out the Countryman range with a performance-oriented John Cooper Works variant and a greener plug-in hybrid model.

Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.