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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

2015 Mini John Cooper Works Hardtop First Drive [w/video]

In its previous iteration, the Mini John Cooper Works three-door was a bad little mother. It looked like an engorged puffer fish facing down a shark, sounded like squadron of hornets with even the tiniest provocation of the throttle, and turned corners like it was angry at them. It was hard riding and ill mannered in all sorts of daily driving situations, but supremely satisfying when used in the all-out-attack mode for which it was designed. I dug every minute I spent in one, when really concentrating on driving. (As a commuter or passenger, not so much.) It only took fifteen minutes of driving on the lilting, tree-lined roads outside of New Haven, CT, to realize that the 2015 Mini JCW Hardtop was a lot less pissed off. And with more power, refined ride quality, a better interior, and an available automatic transmission, a lot more suitable for a wide variety of drivers. The little hellion has matured. On that grownup tip, the first of the many '15 JCWs I sampled was fitted with a six-speed automatic transmission. Cue collective shocked gasp. I'll forgive you if you didn't know an auto was going to be available equipment on the JCW, as Mini product planners had to remind me that it had been offered for the first time on the model-year 2013 car. Even then, the manual trans saw an impressive 75-percent take rate, so it's not as if many of the auto-shifters made it to the street. That could change in this new generation, where the 6AT acquits itself quite well. Wheel-mounted paddles offer near immediate response to requested shifts, and programming for the sport setting causes gears to be held up to the top of the tach. The manual is far more engaging, even if the automatic is quicker than the human hand. The six-speed Getrag manual transmission is still the better option, even the car is two-tenths of a second slower to 60 miles per hour with it (6.1 vs. 5.9 seconds), and less fuel efficient in the city (23 vs. 25 miles per gallon). The manual uses a long-levered shifter that still feels positive going between gates, and a short-travel clutch that's got nice weight and an easy catch point. It also offers defeatable rev matching, smoothing out even very aggro downshifts. Mini measures the manual as slower than the auto, but I had a lot more fun using it to harness the increased power of the 2.0-liter turbo four-cylinder engine.

2019 Mini Cooper 4-Door will have new head- and taillight designs

Squint hard and you'll still probably see the exact same car. Squint really hard, then pull up multiple side-by-side photos on multiple screens, call in a buddy, and then you just might be able to see how the 2019 Mini Cooper will differ from the current model year. This is a midcycle refresh of a Mini - if you were expecting something different, we don't like your odds in Vegas. But, let's take a look at what is clearly new on the test mules spotted by spy photographers in Germany. Although the camo is doing a bang-up job, the taillights are different than the circular, bubble-like elements that are currently on the Cooper and that we saw in our last 2019 Cooper spy photos. The reverse light seems to be in the same position, but the bold horizontal LED strip could indicate the Cooper will be adopting the Union Jack-inspired taillights from the Mini John Cooper Works GT Concept unveiled at Frankfurt in September. On the other hand, those concept taillights did not have the large vertical element of this camo'd test mule, nor can we see any evidence of diagonal elements. Maybe they're just going with an English flag homage, to hell with the rest of Britain? Maybe not. Up front, the headlight clusters are also different, but they do seem to be the same upgraded headlights we saw on that Mini test mule back in May. There is without question a visual similarity between these and the JCW GP Concept - albeit without the red color. We're not sure what the rest of the camo might be hiding up front, but it doesn't seem to be anything major. Back at the rear, there seems to now be a bit of a lip built into the trim piece above the license plate. As for mechanical and interior changes, we wouldn't expect anything big on that front, either, as Mini has rarely made noteworthy updates mid-way through a generation. Related Video: Featured Gallery 2019 Mini Cooper 4-Door: Spy Shots View 9 Photos Spy Photos MINI Hatchback mini cooper s