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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini John Cooper Works wears a racing suit for the Nurburgring

Mini is returning to the Nurburgring 24 Hours, one of the most grueling races in the world, after a decade-long hiatus. The BMW-owned British firm is supporting a private team called Bulldog Racing that's entering a heavily-modified John Cooper Works Hardtop into the event. The track-bound hatchback doesn't look, sound, or feel like a standard John Cooper Works Hardtop. Several modifications were made to prepare it for the race, including fitting the turbocharged, 2.0-liter four-cylinder engine normally found in the Clubman and the Countryman. It develops 306 horsepower and 330 pound-feet of torque, and it spins the front wheels via an eight-speed automatic transmission with an integrated differential lock. For context, the standard John Cooper Works Hardtop is rated at 228 horsepower and 236 pound-feet of torque. The engine slurps fuel from a bigger, 26-gallon tank and it exhales through a modified exhaust system. Dialing in more power wouldn't be much use without suspension and braking modifications to keep it in check. To that end, the Hardtop gains an adjustable suspension system, reinforced Uniball bearings for all moving chassis and suspension parts, and more powerful brakes from BMW M Performance. Bulldog Racing also installed a full body kit that looks like the one worn by the John Cooper Works GP, which is limited to 3,000 units. It includes a front splitter, flares over the wheel arches, an adjustable rear wing, and a rear diffuser. There's more than initially meets the eye: we're told that the underbody is completely covered as well. Makrolon windows replace the production car's glass units to reduce weight. Inside, you won't find many components that still carry a Mini parts number. Open the driver's door, which now features a carbon fiber panel, and hop over the full roll cage to settle into an OPM racing seat that faces a KMP quick-release steering wheel. The digital instrument cluster and, somewhat surprisingly, the infotainment system's screen remain, but the rear seats and most of the trim pieces have been removed. Bulldog Racing will continue to fine-tune the track-bound Hardtop in the coming weeks. Some tests will be performed on the Nurburgring, while others will take place on the private test track that BMW operates near Miramas, a town in the south of France. The hot hatch is scheduled to make its competition debut at the 50th edition of the Nurburgring 24 Hours taking place in Germany from May 26 to 29.

Next Mini Clubman disguises all six doors

After revealing the new Mini hardtop in various guises, the next new model in the pipeline from the retro British marque is the Clubman. And here it is. Though still wearing some swirly camouflage, this Clubman prototype - previewed by the concept showcased last year - is clearly nearing production readiness. Since it'll have to differentiate itself from the four/five-door version of the new hardtop, the Clubman is expected to be even longer than the model it replaces. And this time, it'll have rear doors on both sides; and from these spy shots, it looks like they'll be conventional, full-size, front-hinged portals, instead of suicide doors. Around back you can also see the taillights peeking through the camo, on split rear portals instead of the one-piece, top-hinged tailgate on the standard-wheelbase model. At this stage, we wouldn't be surprised to see the new Clubman appear for the first time at the upcoming Geneva Motor Show. Whenever it does bow, it'll serve as the second pillar of the brand's reconfigured product lineup, following the new hardtop and preceding the upcoming next-gen Countryman crossover, Superleggera roadster and Minor city car.