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Mini's Oxford factory builds its 10 millionth car

Mini has a lot to celebrate in 2019. The original, pocket-sized city car that spawned the entire brand made its debut 60 years ago, and its historic factory in Oxford, England, made its 10 millionth vehicle in August. The zesty hatchback is already on its way to meet its biggest fans. Fittingly, the milestone car is a limited-edition 60 Years-badged model. It's based on the two-door Cooper S, so its 2.0-liter four-cylinder engine is turbocharged to 192 horsepower, and it receives several edition-specific touches like brown leather upholstery with green accents, an array of special decals and logos, plus 17-inch alloy wheels designed for the model. The 10 millionth Oxford-built car isn't destined for a life spent in a museum or in a private collection. At least not yet. It's already hit the road as part of a 61-car convoy making the 84-mile trip from the Oxford factory to Bristol to attend the International Mini Meet taking place August 11. The first Mini built, a white Morris Mini-Minor, is at the head of the pack. It's followed by an example made during every year of the model's unusually long production run. And what a run it was. There were 5.3 million examples of the original Mini made between 1959 and 2000, but not all of them were manufactured in Oxford, and none were sold under the Mini brand. Parent company BMW created Mini as we know it in late 2000 when it launched the first-generation Cooper (the car now known as the Hardtop). Its numerous predecessors were given more than a dozen names including Austin Seven, Austin Mini, Innocenti Mini, Morris 850, Riley Elf, and Rover Mini.

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.

2020 Mini Cooper SE promises electrified 'go-kart feeling'

Mini calls its new Cooper SE "the first solely electrically powered model of the British brand." We're pretty sure that the 500 U.S. owners of the Mini E from 2008 would disagree, but there's no questioning the fact that this new Cooper SE is a better vehicle and one that was designed from the get-go to incorporate batteries and an electric motor. That electric motor sends 181 horsepower and 199 pound-feet of torque right from zero rpm to the front wheels. We expect the motor is borrowed from the rear-wheel-drive BMW i3s. Mini says the Cooper SE is limited to a top speed of 93 miles per hour, that it'll do 0-62 miles per hour in 7.3 seconds and that its "innovative driving dynamics system with wheel slip limiting close to the actuator" (whatever that means) will offer "particularly intense and unmistakable agility, known as the go-kart feeling." We look forward to driving the Cooper SE and putting those statements to the test. The Cooper SE offers four driving modes: Sport, Mid, Green and Green+, in descending order of sporty to efficient. There are also two levels of brake regeneration. A 6.5-inch screen (a larger 8.8-inch unit is optional) inside displays powertrain information and offers suggestions to improve efficiency, and the standard navigation system features a range circle so drivers know how far they can travel at the current state of charge. Power comes from a 32.6-kWh lithium ion battery pack that Mini says is "situated deep in the vehicle floor" to ensure a low center of gravity and luggage space that's equal to the gas-powered version. Mini quotes a range of 235 to 270 kilometers (146 to 168 miles) "based on the new WLTP test cycle and adapted to NEDC for comparison purposes." We can expect official U.S. range figures to be down a bit from there. Suffice it to say, the Cooper SE won't come close to the 226 miles of range offered by the Nissan Leaf E+, let alone the 238 of the Chevy Bolt or 258 of the Hyundai Kona Electric. It's easy to tell the Cooper SE apart from gas-powered Minis. The grille has a much smaller opening than other Mini models — the electric powertrain doesn't have the same airflow requirements as a gas engine — and the bodywork is highlighted with yellow accents on the grille, wheels and mirror caps. Plus there's a cute little plug icon on the tailgate near the Union Jack-shaped taillights. The charge port is located just above the passenger-side rear wheel, right where the standard model's gas cap would be found.