Cooper Automatic Leather Satellite Radio Warranty Maintenance Sport Seats Btooth on 2040-cars

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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini adding new driver assist systems to future models

With all the recent news about automated vehicle technology (from Ford, Nissan and Toyota, among others), Mini is bringing some not-so-groundbreaking tech into its products to better keep the driver connected to the car. Other than stating that these new technologies will roll out in future models, there is no telling when we could see them starting to show up, although our best guess is the 2015 Mini Cooper.
Two of the more notable technologies that Mini will introduce include a head-up display system (shown above) and the "city braking" system to work in conjunction with collision warning and passenger detection. The automated braking system is made possible with the forward-mounted camera, which is also used for adaptive cruise control, auto-dimming headlights and a street sign detection system (to relay speed limit and traffic sign info to the driver). A new parking assist feature helps drivers find a properly sized parking spot, and then drivers can take advantage of the backup camera.
Mini obviously isn't the first to introduce these technologies, but it might be among the first to bring such a large number of advanced safety features into a car priced under $30,000 - though there is no telling how much these options will cost. The automaker has issued a brief press release for its upcoming driver assist systems, which is posted below.

MINI Cooper SE Convertible concept is a one-off EV for sun worshippers

Mini rummaged through its parts bin to create a new concept called Cooper SE Convertible. As its name implies, the electric ragtop was built by dropping the Cooper SE hatchback's battery-powered drivetrain into the body of a gasoline-powered Cooper S Convertible. Visually, the Cooper SE Convertible stands out from its gasoline-powered sibling by adopting some of the Cooper SE's defining styling cues. It wears a plastic panel instead of a grille, an array of powertrain-specific emblems, yellow accents, and 17-inch Power Spoke wheels. Mini also added a handful of "THIS TOY IS ELECTRIC" decals, and it kept the power-operated soft top that opens or closes in 18 seconds. Power comes from the Cooper SE's electric drivetrain, which consists of an electric motor that draws electricity from a 28.9-kilowatt-hour lithium-ion battery pack to zap the front wheels with 181 horsepower and 199 pound-feet of torque. The hatchback's maximum driving range checks in at about 110 miles, which is hardly a stellar number, and we don't know what effect chopping off the top has on that figure. Mini stresses that the Cooper SE Convertible is not a production model. We're not surprised: the current-generation Hardtop is at the end of its life cycle and its successor should make its debut in the not-too-distant future. However, the concept suggests (though nothing is official yet) that the next-generation Convertible will be offered with an electric powertrain. And while drop-top sales are dropping around the world, but Mini said in 2021 that it won't leave the segment. The next Mini Convertible is tentatively scheduled to make its debut in 2025. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.