Black & Blue Leather Interior, Digital Information Center, Sunroof, Tachometer on 2040-cars

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Car Club USA: Minis On Top

Car Club USA heads to New Hampshire for Minis On Top, an annual Mini owner event at the base of Mt. Washington. Owners meet, greet, and compete for best of show honors, and then make the thrilling ascent to the top of Mt. Washington. "You get about halfway up the mountain and all the sudden you can't see," remarks one driver of the sometimes treacherous conditions. Events like Minis On Top have been bringing together this tight-knit automotive community for years. "When I bought it, I really... didn't know it was a car that came with friends," said Eric Ruiz, one of the event coordinators. "I have no idea where my life would be had I not bought that Mini off the dealership floor," said Emily Martian, who struck up a long-distance relationship with fellow Mini driver Steve Nikitopoulos at another owner event. "So, yes, technically Minis brought us together." Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. MINI Driving Ownership Car Club USA Videos Original Video

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

2020 Mini Convertible Sidewalk Edition hits the pavement again

In 2007, the Mini Convertible Sidewalk dropped its top in bitter winter during the Detroit Auto Show to show off its exclusive appearance package. The cosmetic suite makes a return for 2020, again as the Mini Convertible Sidewalk, with more color and design choices courtesy of Mini Yours. The primo choice comes in Deep Laguna metallic, a hue unavailable on other models, set off by patterned hood strips with contrasting edges. Buyers can spec five metallic colors from the traditional palette, too: White Silver, Moonwalk Grey, Thunder Grey, Enigmatic Black, and Midnight Black. For markets that make such perks optional, the Sidewalk Chili equipment package installs LED headlights and fog lights, automatic air conditioning, the interior lighting package, a height-adjustable front passenger seat, the storage package, and driving modes. Sidewalk logos on the side indicator bezels ease identification from afar, so too the 17 inch Scissor Spoke two-tone wheels. Upon closer inspection, the arrow graphics woven into the fabric soft top are another giveaway, as are the brushed aluminum sill plates bearing the word "Sidewalk." The interior's been wrapped in MINI Yours anthracite leather upholstery, stitched with Petrol and Energetic Yellow thread. Braided Petrol piping outlines the seat forms, dark Petrol contours the floor mats, while doors get Petrol and silver accents. A Sidewalk logo sits at the base of the leather-wrapped sports steering wheel. Three engine lineup comes in three gasoline flavors, a 1.5-liter three-cylinder with 102-horsepower in the Mini One, the same engine with 134 hp in the Mini Cooper, and a 192-hp, 2.0-liter four-cylinder for the Mini Cooper S. Mini says the standard transmission will be a six-speed manual; the row-your-own took a break for a spell but is due back in the U.S. next month. The seven-speed Steptronic dual-clutch is optional on the Mini Cooper and Cooper S, the DCT with paddle shifters an option on the Cooper S only. We aren't privy to price yet – that comes closer to launch in March. The Mini Convertible Sidewalk will be sold worldwide, but numbers might be limited; the UK, for instance, only gets 150 examples.