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Mini STRIP gets Paul Smith's help with graceful sustainability

For the 40th anniversary of the original Mini in 1999, British designer Paul Smith created a vintage two-door Mini overlaid with the multicolored stripes he's known for. You can buy still buy a set of his "Artist Stripe" Mini-Car Cufflinks at the Paul Smith site. For Mini's newest collaboration with the knighted Royal Designer for Industry, the partnership dropped the "e" from "stripe" to create the one-off Mini STRIP concept. Given the tagline "Sustainable design with a twist," if you wanted to show off the possibility of combining high design with unprocessed, renewable materials, the Mini STRIP is a sensational way to do it.  The project started with the steel bodyshell of a battery-electric Mini Cooper SE. Everything added to the shell needed to satisfy the themes of simplicity, transparency, and sustainability, which meant eliminating anything that could be eliminated, and rethinking the materials and forms of the rest. Outside, the STRIP bears its naked steel, complete with the grinding marks from the finishing process. There's naught but a layer of transparent paint to shield the metal against corrosion. The duller, contrasting hue in places like the front and rear apron and hood intake are from 3D-printed parts. The grille trim has been fashioned from recycled Perspex, same as the panoramic roof and the aero covers on the wheels. The silver screw heads in the black trim are intended to highlight and ease the process of dismantling the car when it's time for bits to be recycled. The only color outside is a splash of neon green that hides under the charging port cap. The cabin hardware is nothing but the indispensable, lightly trimmed. Smith insisted on painting the steel shell a vivid blue. The instrument panel is a single semi-transparent piece, a smartphone replacing Mini's usual large center gauge. The only switchgear consists of five toggles hanging above the area that's clearly missing its center tunnel. The dash and upper door pads, plus the sun visors, are made from recycled cork without any synthetic filler. The door pulls are wound climbing cord, the door openers made of milled, recyclable aluminum, same as the steering wheel spokes. The seat surfaces and piping are knitted fabric, tying in with mesh panels used on the lower doors, the airbags running along the roof, and the cover over the airbag in the steering wheel. That wheel is wrapped in bicycle tape, a nod to Smith's taste for cycling.

Mini has become the Rover that BMW always wanted

BMW has been working for 20 years to build a successful line of British cars, and on the evidence of the second-generation Mini Clubman, it may have finally done it. That means it's time for all of us to get used to the fact that Minis aren't going to be that small anymore. Case in point is this new Mini Clubman, introduced last month and conspicuous by its size. Many of us who've pointed to BMW's stewardship of Mini as an example of retro done right bemoaned the Countryman subcompact SUV – a concept actually ahead of its time. The Coupe and Roadster, perhaps rightfully, deserved (and received) an eye roll. But now there's a so-called four-door hardtop that went on sale this year and this forthcoming, six-door Clubman that approaches the compact hatchback class in size. These vehicles actually look like practical moves at keeping buyers from defecting to larger cars made by someone else, rather than vain attempts at maximizing investment in a set of parts. And in an interesting twist, Mini is turning into one of its ancestors – minus the feeling of inevitable doom. Many of us were led to believe somewhere since Mini's relaunch about 15 years ago that the brand would be a stepping stone into the greater BMW fold. But in reality, it's done exactly the opposite, creating a parallel brand for those not willing to embrace the BMW image, but leaning heavily on British nostalgia. That was sort of the reasoning used when BMW pulled the Rover Group of England away from a fruitful partnership with Honda in 1994 and absorbed it all. In the consolidate-or-die '90s, it made sense. BMW had a small, but successful, line of sedans. Rover had no success outside of Western Europe (its last US attempt at selling cars, the Sterling, ended three years earlier). Yet its Land Rover line of SUVs was just right for the time and the 35-year-old Mini still had image-conscious clout. With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. Even ditching Land Rover made sense in the long run (and probably saved Jaguar in the process). With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. During a chat with Mini USA VP David Duncan this summer, it became clear the Mini of the past is probably gone. A small, city-sized Mini is not necessarily off the table, but larger and more profitable models are coming first.

Mini battling sales slump again, is it becoming cliche?

Things aren't looking good for Mini this year. The diminutive BMW brand has shown falling sales every month in 2014 in our By the Numbers wrap-ups. If that weren't bad enough, the latest Cooper Hardtop suffered fuel economy issues upon arriving to the US. First, there was a delay getting some versions certified, and then several models had to have their miles-per-gallon ratings revised.
According to Automotive News, the brand's sales are down about 20 percent for the year through October, despite hitting a record 66,502 vehicles in the US for 2013. For their part, Mini execs attribute much of that drop due to constricted supply. However, with the new-generation three-door Cooper finally on sale and the five-door coming at the end of the year, there might be room to bounce back some in the final months of 2014. "We are starting to claw back our way a little bit. It will be an uphill battle," said David Duncan, vice president of Mini of the Americas, to Automotive News. "We will not get back to where we would be even year over year. It should be a lower decrease than it is so far."
AutoTrader Senior Analyst Michelle Krebs reminds Autoblog that external factors aren't helping the brand's sales either. For one, there's "a direct correlation exists between falling gas prices and lower small car sales," she said, and the average price per gallon is now $2.94, according to the US Energy Information Administration. Also, the booming popularity of small crossovers is eating into the compact car market. Mini has its Countryman model, but the trend could be hurting the rest of its lineup. "Mini was fresh, new, unique and stylish, but fashions change and fashion-conscious buyers are fickle. They move on to the next thing," Krebs said.