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Mini to skip 2016 Detroit, Geneva Auto Shows

Following a report from the team at MotoringFile, rumors have been swirling that Mini will join Jaguar Land Rover and abandon this year's North American International Auto Show. We can officially confirm that the BMW-owned brand will be passing on not only next month's Detroit show, but also Europe's flagship Geneva Motor Show. It all has to do with positioning. See, auto shows can be two things – they can be news events, or they can be consumer events. On the consumer side of the equation, we have the sprawling Chicago Auto Show, while both Geneva and Detroit lean heavily towards being a source of breaking news. Based on Mini's official statement, it looks like it was that positioning that led the brand to pass on two of the world's most important auto shows. "The BMW Group confirms it has decided Mini will not be represented at the shows in Detroit and Geneva. This decision reflects Mini's new product and brand strategy, which was presented to the public on June 24, 2015," Mini USA spokesperson Mariella Kapsaskis told Autoblog in an official statement. "Part of the new brand strategy is focusing on selected auto shows and an increased engagement with events that increase MINI's access to other relevant target groups." Max Muncey, PR manager for NAIAS, corroborated the statement from Mini. "The North American International Auto Show is one of the few shows to carry the international moniker. As such, we focus on making news with global media outlets rather than serving as a consumer show," Muncey told Autoblog. "Mini's decision reflects this positioning." According to Muncey, Detroit hosted 5,000 journalists last year, while its media coverage was roughly double that of LA, where Mini held the world debut for the new Convertible and the US debut for the Clubman last month. In our opinion, with both those debuts out of the way and not much else coming down the pipe in the near future, prioritizing auto shows based on consumer attendance rather than media attendance seems like a sound strategy. Here's hoping Mini returns to the frigid wastes of Detroit for the 2017 installment of the North American International Auto Show.

Mini Clubman Bond Street is as special as they come

Mini is committed to applying the brand's trademark special-edition formula to the company's long roof. The Clubman Bond Street bowed under the lights of the 2013 Geneva Motor Show, complete with its unique black-and-champagne color scheme. Like the Mayfair and Camden and Bayswater and Baker Street special editions that came before it, the Bond Street pays homage to a famous London street with mirror caps and a roof dipped in contrasting paint. The Cool Champagne color pops against the body's Midnight Black Metallic, and buyers can expect to find a set of 17-inch alloy wheels on hand as well.
Inside, the Clubman Bond Street gets Carbon Black leather seating with Deep Champagne accents. Each Bond Street comes equipped with the Chrome Line package. Under the hood, a 122-horsepower gasoline four-cylinder serves up thrust, though a 143-horsepower turbo-diesel mill can also be had for a little extra coin. Check out the full press release below for more information.

2019 Mini Cooper gets updated, becomes even more British

For the 2019 model year, Mini is rolling out a slew of updates to its current two- and four-door hardtop models and the convertible. It's a very modest revision in most respects. From the front, the only real change is to the headlights. The LED running lights that encircle the main lighting element now illuminate in a full circle, and that full circle flashes amber to function as a turn signal. The sides are also virtually unchanged, but coming around to the back you'll find the most obvious change. No longer are the taillights simple rounded rectangles with circles inside. Now the lighting elements are fully LED and in the shape of the Union Jack, the British flag. It's executed well, but it's a little silly. What's next, a horn that plays "Rule, Britannia?" How about appending the initials "HMS" ahead of the Cooper name? We kid, but we do worry a little about Mini focusing too much on kitschy British references. View 14 Photos Other exterior updates include three new metallic colors called Emerald Gray, Starlight Blue, and Solaris Orange. They can be joined by the Piano Black package that swaps the chrome around the lights and grille for gloss black. The custom Mini Yours fender badges and lights that are made with 3D printing or laser engraving are also available. The interior is mostly unchanged. Bluetooth connectivity is now standard across the board, along with a 6.5-inch infotainment screen. There are new options, too. Both two- and four-door Mini hatches can be ordered with Malt Brown Chesterfield Leather. Like the exterior, the interior has a Piano Black trim option. It adds gloss black trim throughout, along with a panel on the passenger side with a Union Jack motif. That motif has transparent sections that light up in the same color as the driver-selectable interior lighting. An updated 8.8-inch touchscreen infotainment system and wireless phone charging are also options. Related Video: