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Classic Rover Mini is a passion-inspiring plaything
Sun, 01 Sep 2013Ask anyone that's driven a classic Mini, and they'll probably tell you that their first reaction to driving it was a lot like the start of this video - whooping, shouting, laughing and a whole lot of smiling. This video, from Jon Quirk, editor-in-chief at Auto Trader UK, highlights the connection between him and his Rover Mini Paul Smith. He really nails the man-machine interface that makes owning a great car so much fun. Besides that, Quirk does a good job of enumerating what is so enjoyable about driving a fun car on a twisting road.
For our British readers, this video is also meant to test the waters for a new format from Auto Trader UK, called "I Bought One." With Quirk's Mini, the car-buying site is looking at telling the story of people and their interesting cars. We think this video is a great start, with high production value and solid content. Head on over to the YouTube channel, and let them know what you think. But first, scroll on down for the entire video on this awesome Rover Mini.
Mini's not-so-mini Urbanaut minivan concept comes to life
Wed, Jun 30 2021BMW-owned Mini showcased one way it could branch out into new segments when it unveiled the Vision Urbanaut concept in late 2020. At the time, the design study existed merely in a series of digital renderings. It hasn't been approved for production yet, but it was recently transformed into a real concept car that people can experience. Executives argued the idea of an electric Mini minivan isn't as far-fetched as it might sound. "We have developed an idea of how we can take the Mini attributes — as here, with the focus on the clever use of space — into the future of mobility and interpret them in a typically Mini way," said company boss Bernd Korber. Clever use of space was the original Mini's claim to fame thanks in part to an ingenious drivetrain layout, and the Urbanaut takes it to a new level. Longer than a Countryman and shaped like the box it came in, it offers a lounge-like cabin that can be configured in a variety of different ways depending on the number of passengers it's carrying, and whether someone is driving. Mini created three profiles called Chill, Wanderlust, and Vibe, respectively. Chill lets the passengers relax, work, or sleep with minimal distractions while the Urbanaut drives itself. In this mode, the instruments and switches on the dashboard are hidden out of sight to make users feel like they're in a living room, not in a car. Wanderlust allows passengers to choose whether they want to drive or be driven. Vibe may as well be called Party; it configures the Urbanaut's lights and screens to make users feel like they're in a club. Alternatively, users can configure their own driving profile thanks to a feature named My Moment. While the Urbanaut doesn't look like a traditional Mini, it will (hopefully) smell like one. For the first time, Mini is linking its brand identity to a fragrance. We can't convey a smell over the internet, there's not an app for that yet, but we're told it is refreshing and discreet. It's accompanied by a welcome sound that greets users as they enter the cabin. Mini will present the Urbanaut concept to the public for the first time at the Digital-Life-Design (DLD) Summer Conference opening July 1 in Munich, Germany. What happens next hasn't been revealed yet. While we'd be surprised to see it land in showrooms, something like it could zig-zag across major cities in the coming years. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.
Mini might build a sedan because it's running out of shapes
Wed, Apr 13 2016Rumors suggest we could soon see a Mini with a trunk to haul your junk. Autocar cites unnamed insiders who claim the sedan is part of the brand's plan for upmarket growth. There's even a possibility the new model could use the Riley moniker in reference to the Elf (pictured above) from the 1960s, which was a Mini with a tiny trunk. The Mini sedan would use BMW's front-wheel-drive platform that underpins the X1 and Clubman and might share the wheelbase and frontend styling with the Clubman as well, according to Autocar. Mini's execs think the four-door would perform especially well in North America and China, where there's less demand for hatchbacks. Ralph Mahler, vice president of Mini's product management, hinted at the possibility of the four-door to Autocar. "For example, in Asia and the US, the sedan segment is very big. This is very interesting to us, of course," he said. Mahler admits that many people don't know about the Mini-based vehicles with trunks from the '60s, like the Riley Elf, so it would be hard to market the new model on that heritage. This could be the perfect time to add a Mini sedan to the lineup, and it might not be a completely new idea for the brand under its BMW stewardship; a rumor from 2012 shows that Mini's bosses considered a four-door at least once before. The company launched new versions of its Hardtop, Convertible, and Clubman, and even added four-door and all-wheel-drive versions of the Hardtop to further blur the lines between that car, the Clubman, and the Countryman. The next-generation Countryman crossover should debut later this year, and the brand reportedly cancelled the Superleggera Vision roadster and Rocketman compact, as Mini has chosen to go big with its new models and its lineup breadth. There are only so many versions of a hatchback a company can make, and the short-lived Mini Coupe wasn't exactly a huge success. If Mini is going to try a new body style, a sedan actually makes some sense, even if we'll probably prefer the look and practicality of the hatches. Related Video: