2013 Mini Cooper N18, John Cooper Works, Convertible, 6-spd Manual, on 2040-cars

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BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Psychology can wipe out 20-25% of your EV's range

There are two primary takeaways from a recent study of electric-vehicle driving habits in Germany. One: an electric vehicle with 25 percent of its battery charge left creates the same reaction in drivers as the fuel needle on "E" in a gas-powered car. Two: familiarity breeds comfort. The study, conducted by Germany's Technische Universitat Chemnitz and funded by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety, put some real numbers on the concept of "range anxiety." According to Green Car Congress, that anxiety truly kicks in when there's less than a quarter of the driving range left on an EV's battery and the study found that a typical car's range is "shortened" by a 20 to 25 percent "psychological safety buffer." If we take the popular Nissan Leaf as an example, the official 84-mile single-charge range is really closer to 63 miles in the head of the driver. The longer the driver spent in the EV, the shorter his mental buffer became. The study was culled from data involving just 79 drivers who tooled around Berlin in Mini E EVs for about six months, collectively putting a quarter-million miles on the electric vehicles. The good news is that the longer the driver spent using the EV, the shorter his mental buffer became, which meant he could comfortably get more miles from the car. So, to all you EV advocates out there, know that once drivers spend some time with an EV, they get more and more used to what the car can do. It's a lesson we've learned before. Just remember that to new EV drivers, the single-charge range is a lot smaller than the one old-timers see.

2019 Mini Cooper Oxford Edition Drivers' Notes Review | Lots of fun for a select few

The 2019 Mini Cooper Oxford Edition is an interesting little model. It's available in both 2- and 4-door Hardtop configurations and aimed at and specifically for college students, recent grads, those in law or medical school as well as active duty or recently discharged or retired members of the military. No one else qualifies to buy one, which is a bummer, because the Oxford Edition is one smoking deal.  Not only does it undercut the price of a bare-bones Cooper, it packs in nearly $7,000 worth of features at no additional cost. That includes stuff like heated seats, a panoramic moonroof, parking sensors and 17-inch wheels. Power still comes from a turbo inline-three, and while an automatic transmission is standard, a six-speed manual is a no-cost option. While the standard Cooper has questionable value given the small size and relatively high price tag, the Oxford Edition is a far more compelling offering. Senior Editor, Green, John Beltz Snyder: This is such a joyful car to drive. It's quick, spritely and engaging. It feels great rowing through the gears, especially the way the car comes to life as you release the clutch in third gear. The car feels peppy in the low-to-mid rev range, but loses some steam as you climb to the top. The shifter is a little light, though, and it needs a firmer gate to keep you from accidentally shifting into reverse instead of first. There needs to be a more distinct feel from gear to gear in general. The clutch travel is long, but I don't mind it, and the high take-up point feels natural. The less-hot Minis of today feel much more refined than those of yore, while scorchers like the JCW remind me of the older, rawer Minis in their road-going manner, though with more contemporary design, tech and amenities. If I were to buy a Mini myself, it'd be a Hardtop like this — I don't need a lot of power to have fun, day to day, and this one is comfy. I wouldn't be eligible for the Oxford deal, which is a shame, because I really like this configuration, especially for the price. Associate Editor Joel Stocksdale: I almost completely agree with John, the regular Mini Cooper is exemplary of good, simple fun. It makes less than 140 horsepower and pound-feet of torque. That's not a lot of power, but it's enough that you can confidently floor it anywhere in public without breaking the law. And it feels nearly as eager and darty as the JCW, so you can keep your speed up as you rip it around corners.