2012 Mini Cooper S 14560 Miles Coupe Automatic Gasoline 1.6l 4 Cyl Red on 2040-cars

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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini JCW Convertible spied looking cold

The Mini Convertible John Cooper Works has stripped off almost all of the camo it was wearing when we last saw it a few months back. There's not much left to the imagination anymore, and all that remains are some swirls to hide a little of the hood and rear. As expected, the entire front end, rear bumper, central exhausts and subtly flared wheel arches come directly from the JCW take on the two-door Hardtop. Except for the Convertible's repositioned antenna and lowering top, the two models are essentially the same on the outside. With the standard, third-gen Mini droptop not actually unveiled yet, all of the camouflage at the back is likely there to hide the way the roof folds down. Under the hood, expect the latest JCW 2.0-liter turbocharged four-cylinder producing 228 horsepower and 236 pound-feet of torque with a choice of six-speed manual or automatic gearboxes. Of course, the Convertible also adds the thrill of tipping the throttle with the top down. Mini hasn't hinted at a reveal date for the latest Convertible yet. However, these shots suggest development is at a fairly advanced state, so an official debut is likely not too far off. Related Video:

BMW won't build this classic Mini Electric, but we wish they would

We have good news, and we have bad news. First, the good: BMW is showing off this ridiculously fun classic Mini at the New York Auto Show, complete with the addition of a fully modernized electric powertrain. And now, the bad: It's a one-off with zero chance of even small-scale production. To clarify, Mini will indeed unveil a full electric model sometime in 2019, but it'll be based on the new Cooper, not the classic you see here. View 26 Photos There aren't any real specifications to go along with the announcement and images released just ahead of the NY Show. BMW just hints that the car's driving characteristics "remain true to the brand" with "spontaneous power" that contributes to its "unmistakable go-kart feeling." Oh, and BMW also says the little red hatchback is "a sympathetic ambassador for environmental awareness." Whatever that means. We're content to let all that posturing and press-release speak go unchecked, mostly because we're just so pleased that BMW took the trouble to build this thing in the first place. Classic cars are fun in general, and if the reimagining of such an icon with future-proofing technology like an electric powertrain conversion keeps the public focused on cool cars both past and present, well, that notion gets a hearty nod of approval from all of us here at Autoblog. Check out the images up above for now, and stay tuned for plenty more fun surprises as the festivities in New York carry on over the next couple of days. Related Video: Green New York Auto Show MINI Hatchback Electric Luxury Special and Limited Editions Performance Classics 2018 new york auto show electric conversion mini electric