2012 Mini Cooper Base Hard Top One Owner Factory Warranty on 2040-cars

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Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Meet Vini, the V8-powered second-generation Mini Hardtop

There are several ways to extract horsepower from a Mini Hardtop, and most are far more straight-forward than squeezing a V8 engine under the clamshell hood. And yet, at the request of a client, England-based EDM Racing is well into the process of doubling the retro-styled hatchback's cylinder count while making it rear-wheel drive. Amusingly called Vini, the V8-powered Mini started life as a 2007 Cooper S. It had a little over 100,000 miles on its odometer when David Power, the managing director of suspension bushing expert Powerflex, instructed EDM Racing to prepare it for an improbable engine swap. As mechanics stripped it to the bare metal, Power sourced a 4.0-liter, 415-horsepower V8 and a matching seven-speed automatic transmission from an E92-generation BMW M3 and began figuring out how to make it fit into a city-friendly hatchback delivered new with a 172-horsepower, 1.6-liter four-cylinder engine. Installing the new drivetrain directly behind the front seats would have likely been the easiest solution from a packaging standpoint, but the team decided to keep the front-engined layout. The conversion consequently required chopping out significant chunks of the Hardtop's firewall and floor, so EDM Racing started by designing and welding in a roll cage to maintain the car's structural integrity. The firm then installed modified front and rear subframes from a Subaru Impreza to keep the four wheels in their original position, or as close to it as possible. Power stressed he wants Vini to look nearly stock, especially when it comes to its track width, meaning punching out the wheel arches Renault 5 Turbo-style was out of the question.  The V8 fits surprisingly well in the Mini's engine bay, and it keeps the car's weight distribution in check. Power originally considered using a Subaru-built flat-four or a straight-six from an earlier M3, but both would have put too much weight ahead of the front wheels. Installing the automatic transmission was more difficult, however. "Making it all work in an OEM fashion will be a challenge for sure, but no more so than the most galling part of the project so far: Chopping out a transmission tunnel wide enough to accept the Getrag. I was aware of the dangers associated with cutting too much away and removing integral strength from the shell in the process, hence why we tackled the job in set stages and with the cage [installed]," EDM Racing's Elliott Dunmore explained.

Mini stretches out with new Hardtop 4 door [w/video] [UPDATE]

UPDATE: Information on US availability, specification and nomenclature added to the updated text below.
Few automakers have managed to spin off as many variants of essentially one vehicle as Mini has. The second generation produced even more versions than the first, and now that the third generation is upon us, the process is starting all over again. The jury may still be out on whether parent company BMW will roll out as many body-styles of this latest Mini as it did with the last, but here's our first indication.
Following the introduction of the new three-door Mini hatchback at the LA Auto Show, the Anglo-Saxon marque has introduced a new five-door model. Or four-door, depending on which Mini office you're speaking to: while this new model - an addition to the lineup and not a direct replacement for anything previously offered - is called the Mini 5 door by the factory, here in the US it's called the Mini Hardtop 4 door. Whatever you call it, though, this new Mini is essentially the same as the three-door model (or two-door model with a tailgate), only with - you guessed it - two extra doors. The new Clubman will be a separate model altogether.