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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Mini wins Dakar Rally for fourth year in a row

Motorsport in its various forms tends to be characterized by eras of domination: Red Bull in F1, Audi at Le Mans, Citroen and now Volkswagen in the WRC. That's certainly the case with the Dakar Rally. After years of domination at the hands of the Mitsubishi Pajero, the Volkswagen Touareg won the famous rally raid three years running. But these days, it's all about Mini. The Anglo-Saxon team won the Dakar three years running, locking out the podium last year in positively dominant style. And now it's won again. After some 5,600 miles spanning three countries across South America, the Mini All4 Racing machine piloted by Nasser Al-Attiyah of Qatar, with France's Mathieu Baumel as co-pilot, has taken the top step on the podium in Buenos Aires. The duo won five out of 13 legs to claim the race, marking the first win for Baumel and the second for Al-Attiyah, who won with VW in 2011. It would have been a podium lockout again for Mini had it not been for Giniel de Villiers and Dirk von Zitzewitz, who placed their Toyota Hilux in second, with additional Minis finishing in third, fourth and fifth. The troubled Peugeot 2008 DKR driven by Stephane Peterhansel ultimately finished in 11th place. American driver Robby Gordon finished first in his class, but 19th overall. Things were even more predictable in the other categories. The Kamaz team from Russia won the Truck category for the third consecutive year (and the twelfth since 2000). Spanish rider Marco Coma won the Motorcycle category on his KTM 450 Rally – his second consecutive win and fifth win overall. And Poland's Rafal Sonik won in the Quad class, which has been taken on a Yamaha ATV every year since the rally moved to South America and the category was instituted.

Watch Chris Harris take a 360° tour of the new Top Gear track

For the new series of the BBC's Top Gear, the familiar test track has been reimagined. Gone is the Astra that the celebrities used to bash around the track, replaced by a rallycross Mini. And what better way to get acquainted to the new track than a 360° video of a lap around the track? It's even presented to us by the Top Gear Chris we like, Chris Harris! Harris gets the Mini fantastically sideways on the asphalt sections, and gives it some stick through the gravel sections and splashes of water. It's a bumpy ride tailored for the kitted-out Mini – even if one can't help but wonder if it would be better television to see a fish-out-of-water car like a humdrum, front-wheel-drive Astra thrashed through the course instead. The Mini almost has it too easy, even if celebrity drivers will surely find the track hard to master. As a note of functionality, the video will only play as intended if you are using Google Chrome, says Top Gear. News Source: YouTube/BBC Top GearImage Credit: BBC Top Gear Celebrities Motorsports TV/Movies MINI Videos chris harris chris evans top gear test track