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2018 Mini Cooper S E Countryman ALL4 Drivers' Notes Review | Plug and play

The second-generation Mini Countryman debuted at the 2016 Los Angeles Auto Show. In addition to the standard and S models, Mini added a new E Countryman plug-in hybrid model. That's what we have here, making our model's full name the Mini Cooper S E Countryman ALL4. It's distinguishable from other models by the green badges on the front and rear and on the charging port on the fender. There are a few changes inside, most notably a power gauge in place of the tachometer. The plug-in model combines a turbo inline-three cylinder engine with a 7.6-kWh lithium-ion battery pack. The gas engine motivates the front wheels while two electric motors power the rear. Three drive modes — Max eDrive, Auto eDrive and Save — adjust the amount of battery pack usage, with Max using all battery and Save mode using the starter generator to keep the battery charge above 90 percent. The biggest Mini (for what that's worth) is still far smaller than nearly every other crossover in its class. It's three inches shorter than a Mercedes-Benz GLA-Class and four inches shy of an Audi Q3. As compact as it is, there's still a good bit of usable cargo space thanks to the wide hatch and flat-folding seats. Our tester rang up for exactly $40,000 and includes features like 18-inch wheels, keyless entry and ignition, Cooper S heated sport seats, a heads-up display and LED lighting. Editor-in-Chief Greg Migliore: The only thing I don't like about this electrified Mini is its name: Mini Cooper S E Countryman ALL 4. That's a mouthful. You'd probably just say you bought a plug-in electric Mini Countryman and roll from there. And why would you spend time overthinking the name? The driving dynamics are razor sharp. Launches from stoplights with the electric fortification are brisk. Not in a cliched "this V6 Camry feels brisk" sort of way, but in a 29-degree February morning where the dog is walking too slow kind of way. I give Mini and its parent, BMW Group, a lot of credit for having the foresight to invest in electrification, adding performance and efficiency in a manner that's true to the character of Mini. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Then there's the traditional Mini goodness that shines through in the cornering and handling. I'm late for work. The light turns yellow. Am I stopping? Oh hell no. I'm not even slowing down. In this and all Minis, taking corners at full steam is expected.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.

Mini locks out the podium at Dakar Rally

Motor racing is often overcome by dominant forces. In Formula One these days, it's all about Red Bull. Le Mans is absolutely dominated by Audi. Citroën devastated the World Rally Championship for years. And the Dakar Rally is no exception to that particular rule, either.
The Mitsubishi Pajero won the event seven years in a row and many times before that. Then Volkswagen took the lead, winning three years running with competition-spec Touaregs once the rally shifted from North Africa to South America in 2009. But these days it's Mini that dominates.
The Mini All4 Racing team won in 2012, again in 2013 and has just won it again for 2014. Not only did it win again, but it took a devastating 1-2-3 finish to lock out the podium. Over the course of 13 days, Minis won 11 out of 13 of the total stages that make up the grueling rally, at the end of which Nasser Al-Attiyah crossed the line in third, Stéphane Peterhansel finished second, and just five minutes ahead of him, Nani Roma crossed the finish line in Valparaíso in first place. (Of course it didn't hurt that there were no fewer than 11 Minis entered in this year's rally, but still.)